Tuesday, May 3, 2011

Listening to the Monkey


The power of "story" is one of the most mysterious and misunderstood forces that influence the way we think and behave.

A fairy tale romance has millions around the world watching every move as William and Kate exchange vows. And people start to believe again in love.

A tale of covert vigilantism has thousands cheering and jumping for joy in front of the White Houuse and in Times Square. And people start to believe again justice has been served.

In a more personal way, a good "story" has a way of teaching us lifelong lessons that no piece of data or statistical evidence could ever hope to.

A great "story" can unleash human potential that can last a lifetime.

One of the hottest business books on the market these days is "Tell to Win" by master storyteller Peter Guber. In a recent interview, Peter walked his own talk in sharing one of the better "stories" from the book.



Peter Guber has had an interesting career with gigs at Columbia Pictures, Casablanca Records and Filmworks, Polygram and chairman and CEO of Sony Pictures – to name a few. Sailing well beyond ‘death by powerpoint’, Guber charts a course to follow what he calls the "emotional transportation business".

As he puts it, “if you can’t tell it, you can’t sell it”.

Stories live in your blood and bones and they are still the most powerful way to put ideas into the world today. And to become a great storyteller is to become a great teacher and leader.http://www.blogger.com/img/blank.gif

So if you stumbled onto this blog wondering how to better connect, persuade and triumph through the hidden power of "story", why not take that monkey of yours over to Amazon, Chapters or your nearest bookstore and feed it "Tell to Win".

The results might shock you.



"Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact"

ROBERT MCKEE


Would you like Gair to add snap, crackle and pop with thought-provoking substance to your organization or event? Details on his game-changing keynotes, seminars and speaking programs can be discovered at http://www.gairmaxwell.com/

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