What does "science" mean? - To countless teenagers who had the wrong teacher in high school, it means, "a boring collection of right answers, categorized by topic." Once we discover t...
Thursday, May 19, 2011
Fork in the Corporate Video Road
You spend years building a company.
You build a crackerjack team, a loyal following of customers and a solid reputation for having great products and services. Your company grows by leaps and bounds as cash fills its coffers. You wind up with a fistful of business awards and pictured on magazine covers.
And at some point in your company's history, there will be a need to capture the essence of this incredible success story in a corporate video.
Here are two ways a company can go.
Call it a fork in the corporate video road.
Study these two examples and decide which approach you prefer.
How do you rate the relative strengths of each video?
Is one more believable than the other?
Which one has more impact?
We really are interested in knowing how you feel about these two very different approaches in sharing a company's story through video.
If you could share your comments below, that would be great. If you would prefer to remain under the radar, you could send a confidential e-mail to email@example.com.
And it is your comments that will shape where this story goes next as we explore a deeper subject.
"If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart"
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