Tuesday, May 31, 2011

Tim's Cup Runneth Over


He doesn't win on style.

He has never been viewed as a physical specimen.

His technique will never be taught at any schools that teach the craft. In fact, teachers routinely tell their students he is the exception, not the rule.

His business approach is, in a word, unorthodox.

But, business has never been better for the NHL's real-life Rocky Balboa. A former career minor-leaguer, he is now four wins away from leading his team to their first Stanley Cup title since Richard Nixon sat in the White House.

Unlike his Vancouver Canucks counterpart Roberto Luongo, few in the hockey world thought Tim Thomas would even play in the NHL, let alone become a Vezina Trophy winner and Stanley Cup finalist. While Luongo was a high first-round pick quickly ushered into the NHL, Thomas traveled a longer, much harder road. Rolling out of the blue-collar town of Flint, Michigan, "the Tank" is one of the most inspirational stories in the history of the sport.

Unconventional to a fault, Thomas practices yoga as a way to improve flexibility and keep his mind clear.

His approach tends to frustrate opponents like Tampa Bay's Steve Downie.



This flip-flopping, puck-stopping father of three may never satisfy the many high-browed hockey critics who question his technique (or lack thereof), but there can be no questionning his results. As a former sportscaster who called over 1000 games in the American Hockey League, I've seen my share of goalies who look great in warm-up and appear technically flawless, but don't win a lot.

Tim Thomas just stops shots.

And wins games.

Despite his creds and tireless work ethic, hockey purists still doubt this Thomas.

But when he and the Bruins hoist Lord Stanley, they'll be hard pressed to ever doubt Thomas again.



The 2011 Stanley Cup Finals will be the 118th year teams have competed for hockey's holy grail. The Vancouver Canucks, who entered the league in 1970, have been to the big dance twice, but have never won the Cup. The Boston Bruins last sipped champagne in 1972.

Game 1 is Wednesday night in Vancouver.

We're picking Bruins in 6.

What about you?


"I’ve worked for my whole life, you know to get to this point in the Stanley Cup. But you don’t dream of getting to the Stanley Cup Finals, you dream of winning the Stanley Cup. So there’s still more work to be done"
TIM THOMAS


Would you like Gair to add snap, crackle and pop with thought-provoking substance to your organization or event? Details on his game-changing keynotes, seminars and speaking programs can be discovered at http://www.gairmaxwell.com/

If you are curious to know more about his moderately bent philosophy that drives it all, Gair's book, "NUTS, BOLTS AND A FEW LOOSE SCREWS" waits patiently for you at Chapters.ca and Amazon.com.

Get to know Gair on Facebook at http://www.facebook.com/#%21/gair.maxwell

For more info on The Seamless Brand and how this award-winning team can help your company or organization zig while everyone zags, why not zip on over with a simple click and explore http://www.seamlessbrand.com/.

You can also follow The Seamless Brand on Twitter - http://twitter.com/#!/seamlessbrand or press the "like" button and plug into The Seamless Brand on Facebook - http://ow.ly/3VW68

Thursday, May 26, 2011

Who Hates Your Brand?


What happens when you force people to choose sides?

Some will love you for it.

Others will hate your guts.

Same is true in the wide-frickin' open world of brand strategy where you have to decide who you choose to lose.

Otherwise, no one is really going to love your brand anyway.

Business owners are often shocked to discover their companies are not $100 dollar bills. Their products and services won't be universally liked by everyone. That's why you won't find any "brands of distinction" operating in what's called the "mushy middle"; a cliche-infested swamp of sameness that exists between the razor-edge extremes of love and hate.

For a brand to be effective, it has to be bold.

It has to stand for something.

And be willing to plant a flag on top of mountain it will die for.

Even at the risk of offending potential customers.

The best brands in the world never got to be that way by playing it safe or the role of Switzerland. Neutrality is not what great brands are made of.

Which is why it's worth studying the new Miracle Whip campaign, which has the gonads to say you either love us or hate us.





The Laws of Magnetic Polarity dictate that a force which attracts one substance, will also repel another with equal force. In brand development, it means your ability to attract legions of customers cannot exceed the potential to repel.

Isn't it intriguing how a simple food preference can evolve into an epic battle between the forces of good and evil?

Products and services represent the tangible in terms of WHAT you offer customers. But, a brand represents the intangible elements that signal HOW you are different and WHY they should choose you. Successful brands can help a failed product, but a successful product cannot help a failed brand.

When it comes to developing brand strategy, there’s no yin without yang. You can’t be all things to all people and build a legacy-driven, brand of distinction. The best you can do is wear a badge of ownership, virtually interchangeable with many other competitors in your category.

Which is why so many companies are still mired in the “mushy middle”, afraid to take a stand. Unwilling to risk pissing someone off.

Whe it comes to your own brand, can you identify who really does hate you or should hate you? Is there something your brand can adapt from the Kraft campaign with Miracle Whip?

Does it increase or diminish the value of this brand? How much buzz do you think they would they have generated with a "kumbaya, everyone loves us”, Caspar Milquetoast-type campaign?

Personally, I applaud Kraft for rolling the dice and forcing consumers to "get off the fence" when it comes to the polarizing taste of Miracle Whip. While I'm not a big fan of the product (and will only consume a light spreading under duress), I do see the wisdom in drawing a line in the branding sand.

Could developing an authentic (seamless) brand also mean exposing its less than flattering sides of the product and embrace warts-and-all reality?

Is this a card your customer would love to see you play?


“Better to be hated for who you are, than to be loved for someone you are not”
AUTHOR UNKNOWN


Would you like Gair to add snap, crackle and pop with thought-provoking substance to your organization or event? Details on his game-changing keynotes, seminars and speaking programs can be discovered at http://www.gairmaxwell.com/

If you are curious to know more about his moderately bent philosophy that drives it all, Gair's book, "NUTS, BOLTS AND A FEW LOOSE SCREWS" waits patiently for you at Chapters.ca and Amazon.com.

Get to know Gair on Facebook at http://www.facebook.com/#%21/gair.maxwell

For more info on The Seamless Brand and how this award-winning team can help your company or organization zig while everyone zags, why not zip on over with a simple click and explore http://www.seamlessbrand.com/.

You can also follow The Seamless Brand on Twitter - http://twitter.com/#!/seamlessbrand or press the "like" button and plug into The Seamless Brand on Facebook - http://ow.ly/3VW68

Tuesday, May 24, 2011

Ultimate Warriors




May 19, 2011.

A Facebook message worth reading tumbles into my inbox.

From my good friend and fellow professional speaking "brother" Martin Latulippe.

The title said it all:


"The Ultimate Teacher is the Eternal Student"

Recognizing the value in what Martin wrote, I immediately called and asked if we could feature it as a TSB Guest Post in advance of Thursday's event in Moncton, N.B. featuring "Chicken Soup for the Soul" legend Jack Canfield.

And it is in that spirit, we invite you to enjoy the thoughts of best-selling author and professional speaker, Martin Latulippe CSP:


On May 26th in Moncton, New Brunswickers will have the fantastic opportunity to hear Jack Canfield, a man recognized as the personal and professional development industry’s number 1 success coach in North America.

As the author of over a hundred bestselling books, Jack Canfield is by far the expert who can best clarify the steps to take to incorporate winning habits into your personal and professional life. As the ultimate success teacher, I feel that what sets him apart from the other professional conference speakers is the fact that he has always remained a student of success.

I still remember my first meeting with Jack Canfield. It was in 2002 and it was the first time I had taken part in the annual conference of the National Speakers Association (NSA), where all the conference speakers, authors, trainers and coaches get together once a year to share experience and knowledge. I remember it as if it were yesterday that this man came and asked me if he could sit next to me.When I looked up my heart stopped.

I had seen this man hundreds of times in books, magazines and Internet conferences. I had read his books, I had seen his conferences and I knew he was a true legend in our industry. It was Jack Canfield in person! He sat next to me and immediately we started talking to each other. To be honest, I was so nervous that it was very hard for me to concentrate. Also back then my English was pretty limited. The only words I really mastered were “yes” “no” “toaster” and “I love to ski-doo!”.So he was the one carrying the conversation and – to my great surprise – he was sincerely interested in my projects and with what I had to say. I found it hard to believe that Jack Canfield could be interested in what I had to say. Shortly after our little discussion, the training session started, he thanked me and I was then able to witness an experience that would strongly influence my career.

There were about a hundred of us in the room listening to the trainer and Jack Canfield was probably the only one taking notes. I don’t mean that he took down a few notes, but rather some fifteen pages of notes throughout the 60-minute session.I couldn’t help but ask myself why a man like this, who had sold over 125 million books, would take so many notes. In the entire room, he was probably the man who least needed to take notes!

So, following the training session, I nervously asked him why he had taken so many notes. He looked at me with a big smile and said, “It is just as difficult to remain a student of success as it is to become a teacher of success! At training sessions, I always strive to listen from the perspective of a student. I like to think that it makes me a better teacher. Too many people participate in these sessions thinking they’ve already heard this or that. I always listen to a session by asking myself the following questions: ‘what has this person said that maybe I’ve forgotten to use in my life? What could I improve in my life with respect to the points the trainer is discussing? What actions should I take after the conference to grow from this session?’ ”

I was totally hypnotized by the beginning of his answer, “it is just as difficult to remain a student of success as it is to become a teacher of success!” I think the same can be said about our daily lives. So many people stop being students of their life, their dreams and their passions. What he’d just summed up in a few words was probably the element that has helped me more than anything else to become an internationally renowned conference speaker and bestselling author.

I must always remain a student of my passions and dreams!It would be hard for me to describe all the lessons for success this man has handed down to me over the years, his bestselling book, The Success Principles, alone holds 64 of them, and they are all small jewels of wisdom. More than just a list of good ideas, Jack has mastered the art of revealing key, unwavering principles that thousands of men and women have always used to become successful. Undoubtedly, the difference between Jack Canfield and other celebrities you may have heard at conferences is that he doesn’t really say what to do to achieve success, but rather he uses a very simplistic approach to teach us how to become successful, which isn’t necessarily easy for everyone.As the great Anthony Robbins said so well: “Jack Canfield’s principles are simple, but the results are extraordinary.”

It’s not every day that we get a chance to see such a talented master of success in our area, so if you don’t have your tickets yet, you can go to www.totalimpact.ca or call 506-878-1544 and give yourself the gift of a day with Jack Canfield. Personally, I'll have the opportunity to share the stage with Jack but most importantly, I will be there taking notes, because a long time ago I learned that it’s just as important to remain a student of life as it is to become a teacher.

MARTIN LATULIPPE, The Potential Awakener





Canfield and Latulippe.

Ultimate students.

Ultimate teachers.

Helping warriors of the light find their way.


"There are essentially two things that will make you wise -- the books you read and the people you meet"
JACK CANFIELD


Would you like Gair to add snap, crackle and pop with thought-provoking substance to your organization or event? Details on his game-changing keynotes, seminars and speaking programs can be discovered at http://www.gairmaxwell.com/

If you are curious to know more about his moderately bent philosophy that drives it all, Gair's book, "NUTS, BOLTS AND A FEW LOOSE SCREWS" waits patiently for you at Chapters.ca and Amazon.com.

Get to know Gair on Facebook at http://www.facebook.com/#%21/gair.maxwell

For more info on The Seamless Brand and how this award-winning team can help your company or organization zig while everyone zags, why not zip on over with a simple click and explore http://www.seamlessbrand.com/.

You can also follow The Seamless Brand on Twitter - http://twitter.com/#!/seamlessbrand or press the "like" button and plug into The Seamless Brand on Facebook - http://ow.ly/3VW68

Thursday, May 19, 2011

Fork in the Corporate Video Road


You spend years building a company.

You build a crackerjack team, a loyal following of customers and a solid reputation for having great products and services. Your company grows by leaps and bounds as cash fills its coffers. You wind up with a fistful of business awards and pictured on magazine covers.

And at some point in your company's history, there will be a need to capture the essence of this incredible success story in a corporate video.

Here are two ways a company can go.

Call it a fork in the corporate video road.

Study these two examples and decide which approach you prefer.

Video #1?



or

Video #2?



How do you rate the relative strengths of each video?

Is one more believable than the other?

Which one has more impact?

We really are interested in knowing how you feel about these two very different approaches in sharing a company's story through video.

If you could share your comments below, that would be great. If you would prefer to remain under the radar, you could send a confidential e-mail to gmaxwell@seamlessbrand.com.

And it is your comments that will shape where this story goes next as we explore a deeper subject.




"If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart"

NELSON MANDELA


Would you like Gair to add snap, crackle and pop with thought-provoking substance to your organization or event? Details on his game-changing keynotes, seminars and speaking programs can be discovered at http://www.gairmaxwell.com/

If you are curious to know more about his moderately bent philosophy that drives it all, Gair's book, "NUTS, BOLTS AND A FEW LOOSE SCREWS" waits patiently for you at Chapters.ca and Amazon.com.

Get to know Gair on Facebook at http://www.facebook.com/#%21/gair.maxwell

For more info on The Seamless Brand and how this award-winning team can help your company or organization zig while everyone zags, why not zip on over with a simple click and explore http://www.seamlessbrand.com/.

You can also follow The Seamless Brand on Twitter - http://twitter.com/#!/seamlessbrand or press the "like" button and plug into The Seamless Brand on Facebook - http://ow.ly/3VW68

Tuesday, May 17, 2011

Markets Are Conversations


Stumbled on to something about a month ago from the Cluetrain Manifesto that still has my brain buzzing.

"All markets are conversations".

Think about it.

Before the media-industrial complex took over, the first markets were filled with talk.

For centuries, the conversations included far more than discussions over products and services.

Throw in news from the Crusades. Gossip about the king. Opinion on the weather and the harvest. Intrigue over the priest and the neighbour's wife. Heated debate over politics and religion.

Merchants in pre-Marconi and printing press markets had little else going for them other than word-of-mouth. Before newspaper, radio and TV, merchants relied on the power of conversations that others were having. As the Cluetrain authors put it, "Buyers spoke directly to each other without the filter of media, the artifice of positioning statements, the arrogance of advertising, or the shading of public relations".

Reputation meant everything. It was the only thing you had.

All that changed when conversation became a one-way street, dominated by the multi-billion dollar marketing and advertising industry. And with the advent of the Industrial Revolution, it's easy to look back and see how one-size-fits-all products that rolled off mass-production lines, required messages to suit the masses.

But that was then.

I am sure you have noticed, the 21st century is not for neat, tidy organized minds.

On any given day, people share 830 million items on Facebook, upload 6.1 million photos to Flickr, add 2.1 million minutes of video to YouTube and send 65 million tweets. According to Google chairman Eric Schmidt, every two days now we create as much information as we did from the dawn of civilization up until 2003.

It’s messy as hell out there.

Ever since freedom and control shifted back to the consumer.

Looking up a phone number for my dentist the other day and the first website to appear is one that includes no fewer than nine consumer ratings describing her practice. Booking a trip? You can join the conversation on Trip Advisor. Need to make a diaper change when you're lugging an infant through Times Square? Charmin now has an iPhone app that rates and grades clean washrooms.

Yes, markets are conversations.

Now, more than ever.

As Seth Godin explains, "Conversations among the members of your marketplace happen whether you like it or not". But, does that mean all business conversations should be viewed as marketing opportunities?

If conversations are more about listening than talking, who do you see as doing a good job of it in the social media world?

How is your brand doing in terms of engaging in the conversation?

Are you getting with the new program?

Or still stuck in the old?



“A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product”
SCOTT BEDBURY


Would you like Gair to add snap, crackle and pop with thought-provoking substance to your organization or event? Details on his game-changing keynotes, seminars and speaking programs can be discovered at http://www.gairmaxwell.com/

If you are curious to know more about his moderately bent philosophy that drives it all, Gair's book, "NUTS, BOLTS AND A FEW LOOSE SCREWS" waits patiently for you at Chapters.ca and Amazon.com.

Get to know Gair on Facebook at http://www.facebook.com/#%21/gair.maxwell

For more info on The Seamless Brand and how this award-winning team can help your company or organization zig while everyone zags, why not zip on over with a simple click and explore http://www.seamlessbrand.com/.

You can also follow The Seamless Brand on Twitter - http://twitter.com/#!/seamlessbrand or press the "like" button and plug into The Seamless Brand on Facebook - http://ow.ly/3VW68

Tuesday, May 10, 2011

A Business Double-Double


The title of the book says it all.

The author has "been there, done that".

He also happens to have a gift for focusing your thoughts on what is truly important in growing a business as opposed to attending to the brush fires of the merely urgent. In other words, when he shares business advice, you do well to listen.

Cameron Herold is the operational genius behind the rocket-fuelled growth of dozens of companies, including 1-800-GOT-JUNK?, which soared from $2 million to $105 million in revenue over six years. I first met Cameron at a conference in Las Vegas a couple years back and it's no surprise to see this hyper-energetic, business wunderkind hit the book market with such a resounding blast. In "Double Double", Cameron pulls no punches in showing you how to take specific steps to doubling revenues and profits, in 3 years or less.

Starting a business is one thing.

Growing it is another.

But it need not be complicated and this is where Cameron's 200-plus page book has nailed it in terms of presenting refreshingly candid and practical advice. There are loads of first-hand examples that explain a lot of "what to do's" and "how to do it", however the most relevant takeaway might also be the most easily overlooked.

And you will find it in Part 1.

Tempted to skip this step?

Do so at your peril.

Part 1 focuses on what Cameron refers to as the "Painted Picture". Shrug this off and you will remain stuck operating in the weeds of tactics without ever seeing the trees of the strategic forest. The "Painted Picture" is an incredibly powerful tool and if you only implement one thing out of the whole book, this should be it.

Cameron also details specific thoughts and actions to take on reverse engineering goals, the role culture plays in hyper-growth, how to hire for attitudinal and skills fit, as well as marketing on a lean budget through the strategic use of free public relations. If there is a consistent theme throughout, it's one of how much value the author provides in terms of insight and action steps required to double revenues and profits in three years or less.

I have been fortunate enough to have met Cameron and facilitate a workshop with him, so I can confidently say he is one of those business authors and mentors worth paying attention to. With "Double-Double" you can dramatically shorten your entrepreneurial learning curve with more than 20 years of market-tested knowledge, first-hand experience and practical advice.

And my advice right now is to not only buy Cameron's book, but implement what he is writing about.

Starting with a "Painted Picture".


"Without a strong culture there will be no foundation for your company's rapid growth. Culture is tied to all your goals and projects. It is the background of your Painted Picture. Culture trumps process any day"
CAMERON HEROLD


Would you like Gair to add snap, crackle and pop with thought-provoking substance to your organization or event? Details on his game-changing keynotes, seminars and speaking programs can be discovered at http://www.gairmaxwell.com/

If you are curious to know more about his moderately bent philosophy that drives it all, Gair's book, "NUTS, BOLTS AND A FEW LOOSE SCREWS" waits patiently for you at Chapters.ca and Amazon.com.

Get to know Gair on Facebook at http://www.facebook.com/#%21/gair.maxwell

For more info on The Seamless Brand and how this award-winning team can help your company or organization zig while everyone zags, why not zip on over with a simple click and explore http://www.seamlessbrand.com/.

You can also follow The Seamless Brand on Twitter - http://twitter.com/#!/seamlessbrand or press the "like" button and plug into The Seamless Brand on Facebook - http://ow.ly/3VW68

Thursday, May 5, 2011

Something Rotten in the State of Colchester?


Does this story remind you of a Shakesperian play?

The plot involves a small town Chamber of Commerce, struggling to balance the increasingly opposing and hostile forces of MLS and Private Sale real estate.

On the one hand, the local Chamber is more than happy to enroll the Private Sale franchise as a member, take their cheque and place them in the real estate category. But, when it comes time to handing out the hardware for year end awards, the story changes.

And the drama unfolds.

The owner of the PropertyGuys.com franchise in Truro, Nova Scotia,was nominated in the real estate category in the annual "Best of Colchester" competition. But when Daina Hernden's clients visited the site to vote, there was no listing for her company. Despite owning a fair chunk of the listings in her market, Hernden has been told by the Chamber of Commerce that her company doesn't belong in the same category as full fledged real estate agencies.

It just so happens that the president of the Truro and District Chamber of Commerce is also a licensed realtor. Given the optics, it only adds fuel to the fire of discriminatory allegations. You can read the full account of the story and the readers comments here.

Suddenly, the spectre of full-fledged intrigue, scheming and plotting, begins to rear its ugly head. One can't help but be reminded of "Hamlet." Act I, Scene 4, when Marcellus utters, "something is rotten in the state of Denmark", having just seen the ghost of the late king.

For what it's worth, here are some factors to consider:

- Having served as an active Chamber volunteer for over a decade which included two terms on the Board of Directors, I find it difficult to comprehend what looks to be a most hypocritical position taken by the Truro Chamber. I know for a fact, the Greater Moncton Chamber of Commerce and others across the country, have had no issue singling out Canada's private sale mavericks for awards and accolades, often inviting company executives to speak at year end galas.

- It doesn't surprise me in the least to see Daina Hernden ruffling some feathers in Colchester County. After having coached and trained hundreds, if not thousands of entrepreneurs over the past decade or more, Hernden stands out as a real gem in that crowd. Her no-nonsense, "cut through the bullshit" approach and obssessive attention to customer service, has a way of attracting listing volume to her franchise. Not surprisingly she frustrates her competitors, who envy her proven ability to grow market share.

- We have no problem whatsoever, revealing that my company and I have worked for many years with PropertyGuys.com to help this brand in its "David and Goliath" type struggle against the multi-billion dollar MLS machine. TSB can be accused of many faults and flaws. However, hypocrisy won't be among them. Whether we have a vested interest or not should matter little when it comes to the principle of fair and equitable treatment.

Few enjoy the perspective we see from the inside out, but in a cultural sense the PropertyGuys.com brand is very different from many other private and public sector organizations. You would be hard-pressed to find a "CYA" or "every man for himself" mentality. In fact, it is quite the opposite. One of the phrases most often heard over the phone or in hallways sounds like, "don't worry, we've got your back".

Daina Hernden and her PropertyGuys.com franchise has been one of the most recognized by the company at the year-end "Revvy Awards", however, small town politics may prevent that from happening in the "Best of Colchester" competition.

But, as you can now appreciate, TSB makes no apologies for having her back.

And it is in that spirit, that we applaud Daina in her efforts to give consumers viable options to consider when listing their homes in Colchester County.



"Lawless are they that make their wills their law"

SIR WILLIAM SHAKESPEARE


Would you like Gair to add snap, crackle and pop with thought-provoking substance to your organization or event? Details on his game-changing keynotes, seminars and speaking programs can be discovered at http://www.gairmaxwell.com/

If you are curious to know more about his moderately bent philosophy that drives it all, Gair's book, "NUTS, BOLTS AND A FEW LOOSE SCREWS" waits patiently for you at Chapters.ca and Amazon.com.

Get to know Gair on Facebook at http://www.facebook.com/#%21/gair.maxwell

For more info on The Seamless Brand and how this award-winning team can help your company or organization zig while everyone zags, why not zip on over with a simple click and explore http://www.seamlessbrand.com/.

You can also follow The Seamless Brand on Twitter - http://twitter.com/#!/seamlessbrand or press the "like" button and plug into The Seamless Brand on Facebook - http://ow.ly/3VW68

Tuesday, May 3, 2011

Listening to the Monkey


The power of "story" is one of the most mysterious and misunderstood forces that influence the way we think and behave.

A fairy tale romance has millions around the world watching every move as William and Kate exchange vows. And people start to believe again in love.

A tale of covert vigilantism has thousands cheering and jumping for joy in front of the White Houuse and in Times Square. And people start to believe again justice has been served.

In a more personal way, a good "story" has a way of teaching us lifelong lessons that no piece of data or statistical evidence could ever hope to.

A great "story" can unleash human potential that can last a lifetime.

One of the hottest business books on the market these days is "Tell to Win" by master storyteller Peter Guber. In a recent interview, Peter walked his own talk in sharing one of the better "stories" from the book.



Peter Guber has had an interesting career with gigs at Columbia Pictures, Casablanca Records and Filmworks, Polygram and chairman and CEO of Sony Pictures – to name a few. Sailing well beyond ‘death by powerpoint’, Guber charts a course to follow what he calls the "emotional transportation business".

As he puts it, “if you can’t tell it, you can’t sell it”.

Stories live in your blood and bones and they are still the most powerful way to put ideas into the world today. And to become a great storyteller is to become a great teacher and leader.http://www.blogger.com/img/blank.gif

So if you stumbled onto this blog wondering how to better connect, persuade and triumph through the hidden power of "story", why not take that monkey of yours over to Amazon, Chapters or your nearest bookstore and feed it "Tell to Win".

The results might shock you.



"Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact"

ROBERT MCKEE


Would you like Gair to add snap, crackle and pop with thought-provoking substance to your organization or event? Details on his game-changing keynotes, seminars and speaking programs can be discovered at http://www.gairmaxwell.com/

If you are curious to know more about his moderately bent philosophy that drives it all, Gair's book, "NUTS, BOLTS AND A FEW LOOSE SCREWS" waits patiently for you at Chapters.ca and Amazon.com.

Get to know Gair on Facebook at http://www.facebook.com/#%21/gair.maxwell

For more info on The Seamless Brand and how this award-winning team can help your company or organization zig while everyone zags, why not zip on over with a simple click and explore http://www.seamlessbrand.com/.

You can also follow The Seamless Brand on Twitter - http://twitter.com/#!/seamlessbrand or press the "like" button and plug into The Seamless Brand on Facebook - http://ow.ly/3VW68