"If it looks good, you'll see it. If it sounds good, you'll hear it. If it's marketed right, you'll buy it. But... if it's real, you'll feel it"
The alarm clock reads 5:47 a.m.
Summer is so over.
Time to go back to work.
But, differently this time.
Since launching the TSB blog in late July of 2008, there have been 496 postings, mostly original material in a Monday-to-Friday format. The last two summers (July and August) have been used to re-post from the archives to give this author and you the reader, a break from the daily grind. Regular readers will also recognize a familiar pattern within the postings themselves. Ambiguous headline that together with a photo, video and closing quote helped to package a (hopefully) well-crafted story about a remarkable person, group of people or brand.
All that comes to an end today.
Would you believe that being on the trip of a lifetime can sometimes make you see things differently?
Funny things can happen when you and a friend are stuck for 3-plus hours in Italian autostrada gridlock; trapped in a mountain tunnel near Genova with only each other to depend on.Frustration can quickly turn to anger if not outrage, unless you happen to be with a friend that you really enjoy spending those 180-plus minutes with. The kind of friend you can have a spirited dialogue with and find answers to stuff that has been on your mind.
Such as this blog.
I admit then that I am getting tired of the "same-old, same-old" blog format and not sure if the Monday-to-Friday format works for either the reader or myself. I explain that the "story" format might need to change also,, that maybe it's time to take this blog in a different direction, but I am not sure where.
As the hours passed, and the conversation deepened, the answer became abundantly clear.
"Why don't I just start writing fucking real"?
"What do you mean, she asks?"
"Instead of polishing, crafting and refining other people's stories, why not write from in a more personal way? Why not write from the soul and be willing to be vulnerable to the point where you may not have all the answers, but at least you have the balls to admit it"? Do you think readers would be interested in a blog like that one, because I think I am good and ready to write it".
And every Tuesday and Thursday.
You OK with that?
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For more info on The Seamless Brand and how this program can benefit your company or organization, explore www.seamlessbrand.com
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