Simon has uncovered the "golden secret" when it comes to seamless branding.
But, let's begin with defining how a "seamless" brand operates in the first place:
"To make and keep a promise that matters".
Drill down into this definition and you will discover the "make" implies everything your brand does with respect to sales, marketing and spreading the message. The "keep" implies everything your business does to ensure support and delivery of that promise. The "promise that matters" is what sets your brand apart from your competitors. Once you digest this definition and align your external marketing message with internal culture and operations, you'll have this "seamless" thing nailed.
It's simple really.
Once you understand it the way Simon Sinek does.
Could Simon be bang on about this "Golden Circle" stuff?
Is it possible that inspiring leaders and organizations think, act and communicate exactly same way in a manner that is the complete opposite of everyone else? Could there be a commonality of thinking from transcends personal brands like Martin Luther King to companies like Apple, regardless of their size or industry?
Simon Sinek is a renowned leadership expert who teaches leaders and companies how to inspire people. He is the author of the book "Start With Why", and from the Pentagon, to the United Nations, to Hollywood. Simon works with the military, politicians, government, corporations like Microsoft, non-profits, entrepreneurs and people who are serious about learning the secret to building seamless brands.
But you don't need impeccable credentials and a lofty resume to understand how simple some of this stuff really is. When it comes to building a "seamless brand" by design, starting with "Why?" brings unusual clarity to the process before any strategy, message or tactics are decided upon.
Strategy and creativity without clarity is pointless.
And now you know the "golden secret".
"Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do"
P.S... If you wish to explore the secret a little further and skip, saunter or stroll down a path that leads to a free, 90-minute Seamless Brand Starter Session, be prepared to be challenged by one of the very best in the business. Darren Sears of Fredericton, NB has emerged as the invisible force behind some compelling brands that are kicking serious ass in categories that range from automotive to aquaculture. But this freebie comes marked with a warning: Darren is not the kind of guy who will waste your precious time (or his) with a bunch of marketing happy talk and make you feel better about your business dreams no matter how misguided they may be. Instead, his well-crafted and "seamless" uncovery process will help you see a much bigger picture that begins with "Why". In other words, you will experience a level of clarity about your business and your brand you never felt before.
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For more info on The Seamless Brand and how this program can benefit your company or organization, explore http://www.seamlessbrand.com/
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