Friday, July 2, 2010

Never Mind the Bollocks ... Here is the Blog Pistol


It was called "the punk shot heard 'round the world".

The Ramones may have fired it first.

The Sex Pistols may have fired it loudest.

The Clash may have fired it best.

Arriving at a time in history (1976) when the rock music industry was at its most bloated and uninteresting, the punks delivered a swift kick in the ass and a much needed infusion of energy and excitement back to the genre.

They also showed you could do it too.

Is Social Media the new Punk Rock?

In many ways, the movement sparked by the likes of Joey Ramone, Johnny Rotten and Joe Strummer can be compared to the way social media artists Kevin Rose, Gary Vaynerchuk and Amber MacArthur are communicating with their fans. As a result, platforms such as Facebook, Twitter and YouTube are eating the lunch once reserved for the lumbering dinosaurs of "traditional marketing", Radio, Television and Newspaper.

An Australian-based firm, EngageORM, may be on to something, drawing parallels that brings back memories of the mid-to-late 1970s.



This is how Johnny Rotten and his Sex Pistol mates grabbed attention the very first time they appeared on television ...




and this is Johnny Rotten, more than 30 years later, still doing things his way.



"Punk has always been about doing things your own way. What it represents for me is ultimate freedom and a sense of individuality"
BILLIE JOE ARMSTRONG, Green Day


www.gairmaxwell.com

http://www.seamlessbrand.com/

Originally posted September 17, 2009