Thursday, June 24, 2010

Power Friending

You and I need to know more about "Power Friending".

It's a concept being promoted by one of the truly authentic social media gurus in North America, Prince Edward Island native Amber MacArthur. Released earlier this month, AmberMac's "Power Friending" has been billed as the ultimate guide for people like you and I looking to understand (and maybe profit) from our highly connected future.

Some heavy hitters have stepped up the plate to endorse the book, including YouTube co-founder, Steve Chen, who opines, “Amber provides a sweeping yet detailed look at the correlation between marketing and social media in the online world". Guy Kawasaki adds, “It pays to have friends in high places, and Amber is in a very high place in social media. She might not be your friend, but her book is as good as it gets". But, perhaps the most powerful endorsement comes from one of AmberMac's friends from the Twitterverse who sees "Power Friending" as a key to unleashing the social media giant within.

As a leading speaker, entrepreneur, and coach, Tony Robbins still finds time to manage many of his own social media efforts. An active Twitter user, he shares a lot about what's going on in his life at It wasn't that long ago when Twitter was a tiny start-up with a 140-character blank box. However, this platform is now home to more than two billion tweets per month with 135,000 new registrations every single day.

Something tells me the lessons being shared from Amber Mac and "Power Friending" will serve you and I well. Whether we are experiencing a huge wave of social media activity right now in our business or career is irrelevant.

The real question is where are we going to be six months down the road?

And will you and I be prepared?

“Social media is not a media. The key is to listen, engage, and build relationships"

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