Tuesday, June 22, 2010

Guest Post: "Fox On The Run"

"There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns"

Mark would love to hand you the keys to innovation.

All 40 of them.

Mark has spent the majority of his career as a Chief Engineer for the Space Shuttle Program and now trains down to earth people and companies. His book, "Da Vinci and the 40 Answers" leverages the theory of TRIZ, an inventive problem-solving methodology Mark acquired from a now-deceased Russian scientist.

In his study of hundreds of thousands of patents, Genrich Altschuller determined there are only about 1,500 basic problems. And each of these can be solved by applying one or more of the 40 universal answers. Originally created to solve engineering and design problems, Mark Fox simplified these 40 Answers, discovered commonalities they share with innovators like Da Vinci and Disney and now successfully applies them to solve social issues and business dilemmas.

In this guest video post, Mark explains a concept he calls, "Other Way Around".

Mark has an undergraduate degree in Chemical Engineering with an MBA. Some of his unique accomplishments include increasing e-business sales 600% in one year. He builds his own airplanes and hot air balloons. "Da Vinci and the 40 Answers" is based on his original, always sold out, workshop hosted at Wizard Academy in Austin, Texas and if there is a seat left for the June 30-July 1st session, and you have time on your hands, you can be sure your creative thinking will reach lunar levels just by taking this class.

If you think your organization can run with the Fox brand of creativity, here are some links to learn more.


"The significant problems we face cannot be solved at the same level of thinking we were at when we created them"



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