Yesterday's post on "Mufftastic Branding" triggered a flurry of reaction that focused on the obvious.
"How come you didn't talk about what companies are doing to help guys look after what's down there?"
One we can answer today, beginning with Gillette which has long advertised its products to be the "best a man could get".
The 100-year old firm has taken its decades-old brand in a new direction on social media platforms with a series of instructional videos on these products can take care of "strategic" areas on a man's body.
Not to be outdone, other brands are competing to fly their flag on this pole.
And once the trimming operations have been completed, another brand is there with aftercare.
Advertising may try to convince consumers to buy a product, but brands find a way to relate the story in terms of what the consumer experiences.
Is there a story your brand needs to start telling?
"Products, like people, have personalities, and they can make or break them in the marketplace"
Empathy is the hard part - The rest is mechanics. We're not wired to walk in someone else's shoes, it's not our first instinct. Showing up with empathy is difficult, hard to outsourc...