It began on a whim.
Prior 2 posting on Monday, a sudden flash of inspiration dictated a sharp turn toward the more creative right side of the TSB brain.
It came in the form of a question:
2 be or not 2 be ... Creative?
Just 2 see where the path would lead.
And the type of feedback that might follow.
Sent: Monday, May 10, 2010 12:00 PM
To: Gair Maxwell
Subject: Re: Today's TSB Posting ..."A New Way 2 Think ... About Creativity"
Would be interested to get the story on the use of 2....
Sorry my pattern seeking self could not help but notice and I know the use of 2 has meaning....U don't do that without purpose....
The pattern continued 2 unfold on Tuesday with a TSB posting titled "How 2 Promote Creativity". With respect 2 what keeps creativity bottled up in many individuals and organizations, I pointed out:
"But several things typically get in the way, not the least of which is a steep cultural reluctance 2 experiment, fail, experiment some more, fail again, really fuck something up and then finally figure something out. Research tells us the only thing that separates the great scientists from the average was a willingness 2 employ trial and error as a way of doing business".
Taking my own advice, 2 experiment, employ trial and error and say W.T.F., the trend continued 2 unfold in the Wednesday and Thursday postings.
Reader feedback intensified.
May 12, 2010 1:10 PM
East Coast Gal said...
Gair, please go back to spelling 2 as two or to or too! It's too distracting to me, I have to read it two times or more! :-)
Sent: Wednesday, May 12, 2010 4:17 PM
To: Gair Maxwell
I hate it 2...it's driving me crazy and I'm reading the blog 2 slowly...2 many 2's are making me crosseyed....I beg u to please stop using 2...it's just 2 much!
May 13, 2010 10:16 AM
Brain Diesel said...
A side note 4 your consideration...
2day's post had me 1dering why you has 2 use "2" as a substi2te. 2 date this has not been your 10dency.
This 1 looks 4ward 2 2morrow's post with less numbers as they were un4tun8ly distracting. :)
Already, I was starting 2 see several common patterns develop as readers shared their thoughts on this most unorthodox writing style. Perhaps the most refreshing thing was 2 see the level of creativity the experiment inspired in others.
This precious little gem emerged as the clear-cut winner.
Sent: Wednesday, May 12, 2010 7:52 AM
Subject: My Too Cents Worth
Alright Gair...what's up with the use of 2 instead of to. Are you trying 2 assault my senses because that's what's happening 2 me. You know how Roy speaks of ads being made not 2 offend? Well, your use of two is likely splitting your audience in2 too camps. I'm in the camp that hates seeing the language bastardized by 2 much use of to.
2 what ends are you attempting to do this?
It's a sacrilege of the language. I wonder how Bishop Desmond 22 would feel if Jesus was replaced in the bible by J-Man? Probably not happy. That's how I feel about your blatant disregard for my beloved to. You've gone 2 far this time.
I'd be curious 2 know if others feel this way two?
And with that submission from Ian, TSB concludes this was a path of creative exploration worth taking if only 2 savor this line ...
"I wonder how Bishop Desmond 22 would feel if Jesus was replaced in the bible by J-Man?"
Another part of the rationale for heading down this dusty trail is my firm belief two heads are better than one when it comes to generating creative ideas - and getting them implemented. No one can do it alone and the TSB blog is no different. There are so many instances when you, the reader, make an invaluable contribution towards this ongoing dialogue and a growing forum we share every business day. In other words, there have been many examples, like today, where people like you have supplied high octane idea fuel that ignites these daily postings. Respectfully, I am saying without you, the reader, this writer is irrelevant and without purpose. So what we have here is a collaborative platform between writer and reader that would have been deemed impossible even ten years ago. It always takes two.
In case you are interested and just for the record, Two is the Duality Number.
It reflects diversity; conflict; dependence. Two is a static condition requiring equal but polar opposites. Think of the dual but necessary forces always coexisting. Good and Evil, King & Queen. Sun and Moon. Black and White. Fight or Flight. Yin and Yang. Theory and Practice. Risk and Reward. Opportunity and Security. Liberal and Conservative. Hot and Cold. North and South. Hero and Villain. Country and Western. Rock and Roll. You'll also find numerous references in the Bible going back to when God ordered Noah to put two of every animal in his ark and later on, when He made sure Moses came back from the mount with the Ten Commandments on two tablets. It is the nature of this duality that helped inspire a major, recurring theme in the recently released, "NUTS, BOLTS AND A FEW LOOSE SCREWS".
For many, this has been a week to remember.
As an "experiment", TSB has learned a valuable lesson.
People will be quick to agree with you on the fundamental value of experimenting and coloring outside the lines, but when you actually do it, you run a real risk of pissing a lot of those same people off. In other words, there is a huge gap between what people think and articulate intellectually and how they react and behave emotionally.
Hope this brought some level of insight to your door.
"Just as we have two eyes and two feet, duality is part of life"
P.S. ... Can't resist offering several musical examples where the Number Two plays a significant role in elevating these numbers to the top of the charts.
Virtual, Augmented And Mixed Reality With Shel Israel And Robert Scoble - This Week's Six Pixels Of Separation Podcast - *Episode #563 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.* The future of us humans connecting to technolo...