Thursday, May 13, 2010

Rick Knows How 2 Roll

“Social Media puts the “public” into PR and the “market” into marketing"

Rick is one of those guys you take a liking 2 instantly.

How can you not when you visit his website and learn what makes Rick roll.

"I work social media at 58Ninety in Toronto.
I live in Bolton, Ontario and I like it there.
I like God, guitar, beer and the Internet.
That about covers it".

Besides consuming no fewer than 600 different types of beers from all over the world, Rick also has the distinction of being only the 2nd person 2 start a blog in Canada. And since entering the on-line world back int he dial-up stone age of 1994, Rick has developed a passionate belief that social media has the potential 2 ruin your business and brand.

With 400 million people populating the Facebook world, 75 million on Twitter and 65 million on LinkedIn, Rick helps organizations understand the implications of doing social media badly. In other words, your brand isn’t what you say it is. It's what the on-line community says it is. And part of Rick's role with Toronto-based digital agency 58Ninety is to help his clients influence those conversations.

In the digital world, according 2 social media analyst Rick Jessup, there are ten things you need 2 know about influencing this community:

#1. is THE place 2 go 2 learn tricks of the social media trade.

#2. LinkedIn is nothing more than an on-line resume.

#3. The most misinterpreted word in the digital world is "viral" In other words, there is no such thing as a "viral video", only videos that go viral. Huge difference.

#4. Make sure you fill in the tags on your YouTube videos if you want 2 get them noticed by the 120 million users of that platform.

#5. You can learn a lot about brand strategy from watching Blendtech. Building an on-line brand has nothing 2 do with products or services. Everything 2 do with how you craft and share a "story".

#6.Have a purpose for engaging in social media, with goals behind your strategy and work 2 achieve them

#7. Always offer value. Your customer doesn’t owe you anything.

#8. On line is not an island. Treat social as an outpost; an extension of offline efforts.

#9. Be transparent.

#10. Be authentic.

Conversations among members of the on-line community happen whether you like it or not. Paying close attention 2 these ten principles encourages the right sort of conversations since humans are far more likely 2 share ideas and information with others when they are emotionally engaged.

Yesterday in Charlottetown, PEI, Rick Jessup helped attendees of the first-ever Entrepreneurship Expo understand there is no hiding the fact social media has ruined their business.

But allows them the opportunity 2 build a new one.

"How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”
SETH GODIN, Seth’s Blog


Brain Diesel said...

Interesting post. I think LinkedIn has more to offer than just an online resume, but that is just one person's opinion.

A side note 4 your consideration...
2day's post had me 1dering why you has 2 use "2" as a substi2te. 2 date this has not been your 10dency.
This 1 looks 4ward 2 2morrow's post with less numbers as they were un4tun8ly distracting. :)

Anonymous said...

Never put off till tomorrow what may be done today................................................................

Rick Jessup said...

Thanks, Gair! Really enjoyed the chance to meet you and spend some time talking yesterday. I'm honoured to have an appearance in your blog. Spent the entire flight home motoring through the first two "sides" of your great book.

As per the LinkedIn reference, it was made within the context of utilizing different social networks, and more my fight against people who utilize it as they would Facebook or Twitter. My reco was/is to treat it as a resume and as a professional networking tool, which typically means not linking in your Twitter account or installing apps on what books you're reading. One man's opinion, I suppose, but my rallying call was around "different networks have different audiences, and different audiences deserve different messages."


Gair Maxwell said...

Hey Rick ...

Glad 2 hear you are enjoying the book and the blog ...I think tomorrow will be the day we find out what is behind "Door Number 2"!

Toronto said...

it is mentally exhausting to translate '2 = to' through the entirety of your article. i haven't ventured any further into your blog for fear of running into more elementary school-girl shorthand.