Tuesday, April 20, 2010

Thinking Outside the Shoebox

Have you ever noticed how the best ideas are often the most simple?

PUMA did.

The third largest sportswear company in the world - behind Nike and Adidas - has come up with something so clever that it may not be long before the rest of the industry follows suit.

As you are about to discover, this shoebox is red on the outside, but green on the inside.

Management guru Peter Drucker once said, "Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth". What makes the PUMA innovation truly remarkable is the number of customers who likely to start buying their shoes just for the bag.

Does it make you see PUMA differently?

Not just for the packaging, but for the way you view the brand?

"Innovation distinguishes between a leader and a follower"


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