Marshall wants to know how your "mojo" is really working these days.
"Mojo" can be defined in many ways. According to Wikipedia, some of the definitions include:
- A magical charm bag used in hoodoo.
- A supervillain in various Marvel Comics publications
- A video game
- A British music magazine
- A fictional helper monkey in The Simpsons
- An album by Tom Petty and the Heartbreakers
- Sexual charm and more
But, back to our friend Marshall, who is considered to be the "rock star" of executive leadership. The way Marshall sees it, "mojo" is the moment when we do something that's purposeful, powerful, and positive and the rest of the world recognizes it.
Marshall's new book is focused on that moment - how to create it, maintain it, and recapture it when we need it. Regarded as the world's #1 executive coach, Marshall Goldsmith believes professional and personal "Mojo" is impacted by four key factors: identity (who do you think you are?), achievement (what have you done lately?), reputation (who do other people think you are--and what have you've done lately?), and acceptance (what can you change--and when do you need to just "let it go"?).
In his book, Goldsmith details how "mojo" is at its peak when we are experiencing both happiness and meaning in what we are doing and communicating this experience to the world around us.
But, how do we stack the deck in our favor?
It might help if we learn from Sonny Boy and Muddy; two cool cats who knew a thing or two about "mojo".
A certain famous graduate from an unknown evil medical school was also well aware of the enourmous value of "mojo" and would stop at nothing to acquire it.
Fortunately for us, there aren't many diabolical forces with those types of resources that determined to steal our "mojo" on a daily basis.
So what will it be?
"Mojo" or "Nojo"?
According to Marshall Goldsmith, the choice is ours to make.
"Wait Vanessa, I can explain. You see, I was looking for Dr. Evil when the Fembots came out and smoke started coming out of their jomblies. So I started to work my mojo, to counter their mojo; we got cross-mojulation, and their heads started exploding"
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