Thursday, February 25, 2010

Why Canada Matters to America

According to the July 2009 issue of MacLean's magazine, Canadians tend to:

Be wealthier than Americans.

Live longer than Swedes.

Be more industrious than Germans.

Eat better than the French.

Have more TVs than the Japanese.

Enjoy more lovers than the Italians.

This week, one reputable American has taken notice of the brand called Canada in a big way. In a report that is hurtling its way across the web like a Prairie brush fire, Tom Brokaw explains why Canada matters so much to his fellow Americans.




Had he been allowed more time, Tom could have also pointed out how corruption is almost non-existent in Canada (Brian's old German friend Karl being exception to the rule). According to the 2008 Bribe Payer’s Index, prepared by Transparency International, Canada is tied with Belgium for No. 1 — meaning our firms are the least likely in the world to engage in payoffs. Only four per cent of Canadian business people have ever bribed high-ranking politicians or political parties, according to the survey, well below the international going rate of 13 per cent.

Tom Brokaw has helped many Americans understand there is much more to the brand called "Canada" than just moose, mountains and mounties. Yes, there was a time when many of our friends south of the border only knew about Canada through maple syrup and some "Flying Frenchmen" from Montreal, but all that is changing thanks to stories like these now being readily communicated in our Facebook world.

Canadians have known for decades the rest of the world sees as "nice and polite" and there is no denying the Brokaw report adds to that story. However, there is another side of Canada that kicks serious ass ...

In comedy ...




At the rink ...




And on stage ...



"Geography has made us neighbors. History has made us friends. Economics has made us partners. And necessity has made us allies. Those whom nature hath so joined together, let no man put asunder. What unites us is far greater than what divides us"
JOHN F. KENNEDY, Addressing Canadian Parliament, 1961

www.seamlessbrand.com

2 comments:

ElderGEEK said...

In a word.... Refreshing!

East Coast Gal said...

Wow, it almost seems like the Canadians paid Mr. Brokaw to do that video!