Thursday, February 11, 2010

Social Media: By the Numbers

Twitter has been smokin' hot for just over a year.

Facebook has swelled to become the 4th largest country in the world.

Biz types are flocking to Linkedin to update their profiles.

The numbers currently associated with Social Media are, in a word ... Uber-Staggering.

EConsultancy recently published the following stats on their blog:


- Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours.

- Twitter now has 75m user accounts, but only around 15m are active users on a regular basis.

- LinkedIn has over 50m members worldwide..

- Facebook currently has in excess of 350 million active users on global basis.Six months ago, this was 250m…This means over 40% growth in less than 6 months.

- Flickr now hosts more than 4 billion images.

- More than 35m Facebook users update their status each day.

- Wikipedia currently has in excess of 14m articles, meaning that it’s 85,000 contributors have written nearly a million new posts in six months.

- Photo uploads to Facebook have increased by more than 100%. Currently, there are around 2.5bn uploads to the site each month.

- Back in 2009, the average user had 120 friends within Facebook. This is now around 130.

- Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. In six months, this is over 100% increase.

- There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
There are now 11m LinkedIn users across Europe.

- Towards the end of last year, the average number of tweets per day was over 27.3 million.

- The average number of tweets per hour was around 1.3m.

- 15% of bloggers spend 10 or more hours each week blogging, according to Technorati’s new State of the Blogosphere.

- At the current rate, Twitter will process almost 10 billion tweets in a single year.

- About 70% of Facebook users are outside the USA.

- India is currently the fastest-growing country to use LinkedIn, with around 3m total users.

- 70% of bloggers are organically talking about brands on their blog.

- 38% of bloggers post brand or product reviews.

But, these statistics only start to mean something when you weigh the number of ways they impact you.

And your brand.

"Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better"
AVINASH KAUSHIK, Google analytics evangelist


ElderGEEK said...

With the increased presence of Social Media sites like Twitter and Facebook, So have incidents of Malware infestations. People also need to be aware of those staggering statistics as well. Here is just one reference:

marketing maven said...

From my observations on Facebook, it seems like there are different types of people who are using it to build their brands, almost like they're doing it naturally, where as many other people have to put forth an effort and make a shift as to how they use social media to build a brand... learn new rules and make sure they stick to them.

It could be due to the different types of people - mavens, salespeople, and connectors (Malcolm Gladwell). Social media is a natural fit for people to share, to sell, to connect. They just have to be open to and realize how big of an impact FB, LinkedIn, Twitter, etc. can have.