Tuesday, February 2, 2010

Choice Overload

Each day when you wake up in the morning, you have choices to make.

Today's post is but one example.

Of the millions of blogs available through the magic of cyberspace, you can either choose to fully read and absorb this one, or discard it with a single click. You can also choose to quickly skim or plunge into the depths of this subject matter called "Choice".

Never before in the history of human kind have you had so many options before you. Naturally, you can be forgiven for thinking more choice means better options, but an excessive number of choices can create unrealistically high expectations, and make you blame yourself for any and all failures.

In the long run, this can lead to decision-making paralysis, made worse by a culture that insists there is no excuse for falling short of perfection when your options are limitless. According to best-selling author Barry Schwartz, overloading us with options, in everything from education, sex and religion to cars, cocktails or clothing, more choices can mean less freedom.

"Be miserable. Or motivate yourself. Whatever has to be done, it's always your choice"


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