Wednesday, January 27, 2010

Seamless in Vegas: Wizardly Wednesday

This week, TSB is blogging from the majestic MGM Grand Hotel in Las Vegas, Nevada as we go behind-the-scenes at the 2010 National Conference.

It doesn't happen often, but every once in a while you will run into a person who can literally change your life ... in less than an hour.

Cameron Herold is one of those people.

And for a group of 11 entrepreneurs, that is exactly what went down here on the Vegas strip in a closed-door session with the founder of BackPocket COO.

The headliner on Day Two of the 2010 National Conference ripped the cover off the presentation ball in more ways than one before a packed room at the MGM Grand Hotel. Cameron's presentation "Three Steps to Free P.R." allowed more than 100 franchisees to see how they were going to be able to generate a ton of favorable publicity - without spending a nickel on advertising. And Cameron should know, given that he was the Chief Operating Officer and PR driving force of 1-800-GOT-JUNK, generating more than 5,200 pieces of free media coverage including a spot on "Oprah".

Since the sessions here in Vegas are private we can't show you the footage (besides, you know what happens here in Vegas ...), but we can share a hint of some of the stuff Cameron shared with select members of the group in an exclusive workshop designed to harness entrepreneurial manic-depression.

Later today, attendees at this 2010 National Conference will experience the words and wisdom of another business wizard. Best-selling author Roy H. Williams will headline today's agenda and give franchisees a sense of what he shares at a 30-acre campus known as Wizard Academy, based in Austin, TX.

Williams has a history of being involved with Canada's real estate renegades and more than a year ago we had a chance to explore some of the dynamics behind one of the more remarkable rebranding efforts in Canadian franchising history.

"A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether"

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