"Booming economies, like the one that recently ended, keep all kinds of businesses afloat that should have sunk long ago"
Unless you are deadly SERIOUS about the business you're in, this post will mean nothing to you.
Unless you WANT to stare the future in the face, stop reading right now and invest the next 7:18 of your life in something you feel will be a better investment of your time.
And forget you ever heard the name Gary Vaynerchuk and his new book, "CRUSH IT"
Gary Vaynerchuk, host of WineLibraryTV, is a 32-year-old, in-your-face, New Yorker. He lives and dies with the NFL Jets, often making mention of that fact in the hundreds of daily wine-tasting television shows he has appeared in online.
Few pursuits are as full of intellectual and cultural snobs as the wine industry. It’s a haven for tight-ass aficionados who get off displaying their intimate knowledge about the finer things in life, giving them the cheap thrill of looking down their long snooty noses at cultural riff raff who wouldn’t know the difference between a Chablis and a Chardonnay.
The perfect arena for a controversial connoisseur to CRUSH IT.
Gary's show, with an audience of 80,000 a day, has vaulted Vaynerchuk into the international spotlight. Gary Vee has discovered there's more to using online video to sell wine - although it has helped a small family-owned store become a $60m-a-year enterprise. Calling himself "the social media sommelier", he says "I'd rather have a million friends right now than a million dollars. Your social equity is far greater than your financial equity."
And that's why he is NOT the least bit shy about sounding the death knell for lumbering media dinosaurs such as newspapers and magazines.
Unless, you think you might get a little misty-eyed and need to reach for a tissue while contemplating the demise of traditional media, the next 5:19 of Gary Vee will be a complete waste of your time.
The Web is fertile ground for those who can seamlessly transcend its reach from computer screens into the homes, minds, and hearts of the masses. Not only is he “Internet Famous,” Gary’s activities have flipped the pompous, stuffy wine industry on its head, opening the door to bring wine to the hearts, and palates, of everyday people. Gary not only broadcasts riveting, outrageous wine reviews daily, he adheres to the must-have elements for effective use of Social Media. Killer content and street cred earned through:
Some of Gary Vaynerchuk's OPINION'S about branding in the social media world may bother you.
But it’s HIGHLY doubtful he gives a rat’s ass.
Unless you can start CRUSHING IT.
“If you are a 32-year old guy that sleeps in the basement of your mom’s house, in order to boycott reality TV, you are a few videos away from being the king of those people and becoming a cult star! Embrace who YOU are and WORK hard at it!”
YOU ARE THE BRAND!!! You don’t need endorsements from people in your industry. Differentiate yourself! Don’t buy lists, make lists!
The problem is, these companies don't want to work. They'd much rather give an agency $100,000 to run ads in the New York Post, commercials, pizza boxes, direct mail, and Stern radio ads, and they're done, right? They're clowns, don't feel bad for them. Let them die!"
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