Isn't it funny how life can change in an instant?
And change your world and the one outside your window?
Take Bob, for example.
Sitting at home one night, on a comfy couch watching the telly, Bob is suddenly glued by a news report from a foreign country.
Watching in disbelief, Bob becomes emotional.
Before long he is unglued by what he is watching on his window to the world.
And decides in an instant to do something.
He starts with a phone call to a pal named Midge. Soon, other calls are placed to people like Phil, Paul, George and Gordon.
A studio steps up and donates 24 hours of recording time.
The rest is history.
It is the #1 Christmas Rock Song ever recorded.
"Do They Know Its Christmas?" was released on November 29, 1984, and shot straight to No. 1 on the UK singles chart, outselling all other records in the chart put together. It became the fastest- selling single of all time in the UK, and helped direct millions of relief dollars to people in desperate need of help.
If you have ever wondered what moved an Irish rock star named Bob Geldof in the first place, here is the original Michael Buerk story that aired on the BBC that night in 1984.
Many years later, Buerk would confess, "The only Europeans who were there were aid workers, and you weren't. You were just a journalist, and at that particular moment I couldn't think of a more useless occupation".
Twenty-five years later, Bob Geldof says in spite of ongoing food shortages in some regions of Ethiopia, a new story is emerging. In an article posted December 9, 2009 on The Daily Telegraph website, it was noted that the "Economist", magazine, has predicted Ethiopia to be the 5th fastest growing economy in the world in 2010. During a recent visit, Geldof saw how education enrolment has been doubled, malaria death rates halved and HIV/AIDS is on the decline. He adds while too many people still rely on aid, food shortages will be avoided this year as it has been for the last 18 years, as distribution and early warning systems have improved.
Bob Geldof noticed something that disturbed him.
And then did something about it.
Is there something happening - even in your own home town - that would disturb you enough to actually do something?
When was the last time you took a good look outside your window?
"It's really very simple, Governor. When people are hungry they die. So spare me your politics and tell me what you need and how you're going to get it to these people"
p.s. ... This will be the last TSB post for 2009. Yes, we are going to take some holiday leave and tend to other things over the next week or so. Our practice of posting every business day will resume on January 4th, 2010. Until then, have a happy and safe Christmas season and hope you get to ring in the New Year with style.
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