It would be interesting to see how the authors of "The Soccer Mom Myth" would react to "Suzy Jenkins".
Michelle Miller and Holly Buchanan have made a persuasive case for helping marketers understand that women don't consider themselves part of any stereotypical group, like the aforementioned soccer moms. They contend that failure to speak to women on a personal level will doom a company's marketing plan or e-commerce website to disaster.
That being said, "Suzy Jenkins" is a character developed by comedian Sally Brooks who has used a certain female stereotype to lift her career from live stages to YouTube platforms. For those soccer moms who have ever driven a child to practice, secretly hoping it will get rained out or wishing that your kid’s team loses a playoff game so you won't have to schedule an out-of-town roadtrip, "Suzy Jenkins" is for you.
To better understand, what women really want, on-line and off in their marketing, look no further than Holly Buchanan's recent post on the vast difference in communication styles between GM and Toyota.
Just a hunch, but TSB thinks Michelle's and Holly's penchant for politically incorrect views, unladylike language and tequila stories will lead them to find a place in their hearts for "Suzy Jenkins".
"I think my Toyota minivan says I want to enjoy my kids and want them to be able to have friends. My husband and I have another sexy car, so when we go out at night we take the Beamer"
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