Tuesday, October 27, 2009

The Story from Rory

"It's not what you look at that matters, it's what you see"
HENRY DAVID THOREAU

How many of the problems you face in business and life can be solved by tinkering with your own perception?

In other words, how much of what you view as "reality" is nothing more than a heavily biased, self-created perspective projected onto the movie screen of your mind?

At a recent TED Talk, British advertising guru Rory Sutherland offered a new perspective on how to see value in things you might already have.

And who knows where that will take you.




The "perception vs reality" dilemma is one that wizards of wisdom have riffed on for centuries. Everyone from rocket scientists to rock stars have weighed in on this subject at one time or another:

"Reality is merely an illusion, albeit a very persistent one"
ALBERT EINSTEIN

"When the only tool you have is a hammer, all problems begin to resemble nails"
ABRAHAM MASLOW

"Everything can be taken from a man but one thing; the last of the human freedoms—to choose one's attitude in any given set of circumstances, to choose one's own way"
VIKTOR FRANKL

"A stumbling block to the pessimist is a stepping-stone to the optimist"
ELEANOR ROOSEVELT

"I used to have a drug problem, now I make enough money"
DAVID LEE ROTH

"Many of the truths we cling to depend greatly on our point of view"
OBI-WAN KENOBI


We all get caught up in our stories.

And most of us think we are our stories.

But, when you hear from people like Rory, you are given yet another opportunity to change your story and alter your perceptions.

Can a different perspective enhance what you bring to the dance?


"Life is a dance you learn as you go. Sometimes you lead, sometimes you follow"
JOHN MICHAEL MONTGOMERY


p.s... TED is a nonprofit devoted to Ideas Worth Spreading. Beginning in 1984 as a conference focused on Technology, Entertainment, Design, it now includes the annual TED Conference in Long Beach, California and the TEDGlobal conference in Oxford UK.

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