What does "science" mean? - To countless teenagers who had the wrong teacher in high school, it means, "a boring collection of right answers, categorized by topic." Once we discover t...
Thursday, October 29, 2009
Small Business Branding
It's NOT just for Nike, BMW or Tide.
NOT the exclusive domain of Coke, Apple or Starbucks.
In other words, it doesn't mean squat if you are NOT a Fortune 500 player.
"Branding" is something ANY individual or small business can embrace.
But first, YOU will have to start wrapping your head around "branding".
And what it REALLY is.
About a week ago, TSB was jazzed hearing from a small business owner, positively GUSHING about the way a deliberate branding strategy helped a home basement operation, go from $300,000 in revenues to $1.2 million in about a year. But, as the conversation continued, it became clear this tangible financial growth was jump started with two intangibles: VISION and a DECISION.
Products and services are either manufactured or delivered; a brand is something BOUGHT by the customer.
Any product or service can be copied; a brand is UNIQUE.
Any product or service can be quickly outdated; a successful brand is TIMELESS.
Remember, "branding" is a DISCIPLINE. A well-conceived business STRATEGY.
What can you IMAGINE for your brand?
When will you decide to DO something about it?
"Your vision will become clear only when you look into your heart ... Who looks outside, dreams. Who looks inside, awakens"