Thursday, October 29, 2009

Small Business Branding

It's NOT just for Nike, BMW or Tide.

NOT the exclusive domain of Coke, Apple or Starbucks.

In other words, it doesn't mean squat if you are NOT a Fortune 500 player.

"Branding" is something ANY individual or small business can embrace.

But first, YOU will have to start wrapping your head around "branding".

And what it REALLY is.

About a week ago, TSB was jazzed hearing from a small business owner, positively GUSHING about the way a deliberate branding strategy helped a home basement operation, go from $300,000 in revenues to $1.2 million in about a year. But, as the conversation continued, it became clear this tangible financial growth was jump started with two intangibles: VISION and a DECISION.

Products and services are either manufactured or delivered; a brand is something BOUGHT by the customer.

Any product or service can be copied; a brand is UNIQUE.

Any product or service can be quickly outdated; a successful brand is TIMELESS.

Remember, "branding" is a DISCIPLINE. A well-conceived business STRATEGY.

What can you IMAGINE for your brand?

When will you decide to DO something about it?

"Your vision will become clear only when you look into your heart ... Who looks outside, dreams. Who looks inside, awakens"

1 comment:

cfmoncton said...

I really enjoyed that video clip. I could relate to the comment that was made, "People develop emotional connections with good brands".

With regards to CrossFit Moncton, people come to get fit (that's their motivation and what gets them through the door). However, what keeps them coming back is the community aspect.

One of my members put it well when he said, "It's an hour of socializing, with some working out in between".

That is what sets us apart from all the other gyms out there. People look forward to coming, to see their friends and get fit while they're at it.

Thanks for the post Gair!