Thursday, October 8, 2009

Building "YPG" Buzz

What happens when you combine a first-of-its kind national contest for young Canadian entrepreneurs with an American mad scientist and social media platforms like Facebook?

If the September media launch in Moncton, NB is any indication, the search for primary carriers of the "YPreneneurGene" will prove to be a hit with young entrepreneurs across the country eager to win their own franchise and be in business for themselves. Each day there are reports college and university marketing classes, Junior Achievement organizations and similar groups are rallying to submit video entries in an effort to win the "big prize": A franchise with seed capital and other goodies for a prize package valued at about $100,000, with the winner to be decided in mid-November by the stars of "Dragons Den".

When it comes to public relations, "YPG" is looking like a textbook case of knowing how to stir it, stump it and blow a lusty social media trumpet.

The "YPG" media launch has been described by many who were there as one of the most innovative of its kind, featuring live video feeds touting the arrival of the enigmatic Dr. Emmett Y. Browne. Despite having only three days notice of Dr. Browne's arrival from Albuquerque, New Mexico, "YPG" organizers were able to generate enough talk through social media networks to attract a crowd of nearly 400 to the Capitol Theatre.

With New Brunswick Premier Shawn Graham, Canadian Youth Business Foundation chairman John Risley and the C-103 Breakfast Club on hand to lend their support, here is a sample of how the "YPG" buzz got started.

Only three weeks remain before the contest closes.

Open to all Canadians between the ages of 18 and 34, open to the spirit of entrepreneurship.

"If we did all the things we are capable of doing, we would literally astound ourselves."

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