Friday, September 18, 2009

The Greatest Stadium Ever Built?


Q: Why does Texas Stadium have a hole in the roof?
A: So God can look down and watch His favorite team play.

The Almighty himself will still be able to take a peek as the Dallas Cowboys kick off their regular-season schedule in a new crib this Sunday when "America's Team" plays host to the New York Giants.

The largest domed stadium in the world, Cowboys Stadium - with its retractable roof -has replaced open-air Texas Stadium as the Cowboys' new home. Capable of seating up to 100,000 people, fans in "Big D" have nicknamed it "Jerry World", "JonesTown", the "Jerrydome", "Jones-Mahal" and the "Boss Hog Bowl", among others.

People can say what they want, but Cowboys Stadium serves as a shining example of the visionary power of team owner Jerry Jones and his $1.15 billion dollar commitment to one of the top brands in all of professional sports.



Some quick facts about Cowboys Stadium:

- Cowboys Stadium overall site encompasses 140 total acres.
- The 180-foot-wide by 120-foot-high operable glass doors, located at each end of the stadium, are the largest operable glass doors in the world and take 18 minutes to open or close.
- At 660,800 square feet, the stadium’s roof is one of the largest domed sports structures in the world.


The Cowboys studied the emblems of some of the world's most recognized and significant buildings before creating a logo that would serve as a suitable visual signature for the stadium. Executive VP of Brand Management Charlotte Jones Anderson says, "Because the logo is clean, reflects the modern architecture of the stadium, and we believe it is timeless. Like the blue star, we think this logo will soon be instantly recognizable and appreciated as the mark of a significant and important venue for sports, meetings and all kinds of entertainment events."

Even in the off-season, Cowboys Stadium is expected to be a draw. The team plans a football Hall of Fame that will be open 350 days a year and feature a pair of Norman Rockwell works as well as an extensive collection of football memorabilia.

Jerry Jones can be faulted by Cowboys fans for many things, but vision is not one of them. His efforts extend beyond the building of a new concrete and steel stadium. Instead, this facility in Arlington, Texas, is destined to become a monument, seamlessly woven into the very fabric of a brand that - like them or not - is one of the world's great sports franchises.

And the game itself on Sunday night, promises to be an interesting affair with two NFC East rivals, already possessing a healthy dislike for each other, ready to hand their opponent their first loss of the season. Tony Romo and the Cowboys beat Tampa Bay on the road last week while Eli Manning and the Giants sent the Redskins packing.

Since arriving in Dallas yesterday, TSB has learned the roof at Cowboys Stadium will be open for Sunday's tilt.

Just in case a certain Someone wants to watch.


"This stadium is a part of the franchise, the legacy of the Dallas Cowboys"
JERRY JONES


http://www.seamlessbrand.com/

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