Friday, September 4, 2009

Back to Fool

It's the L.F.W.

The Last Free Weekend.

For many, the Labour Day weekend is the final kick at the fun cat. As the beginning of another school year approaches, you may be interested in knowing more about some unspoken and previously unreported annual rituals familiar at many colleges and universities.

Some of the images in this video and the Morgan Freeman narration will evoke comparisons to another yearly journey that unfolds each autumn in Antarctica; when emperor penguins of breeding age leave their normal habitat and march inland to ancestral mating grounds.

Since its launch in 1999, has evolved into "can you believe they did that?" site for 6 million visitors each month, a comedy tour, a T-shirt business, books and MTV's The CollegeHumor Show. Founded by Ricky Van Veen and Josh Abramson, beer, babes and buffoonery dominate the website, which oddly enough attracts a loyal audience of men between the ages of 18 to 22.

Ricky and Josh have built a platform featuring short-form videos with a quality rivaling anything on Saturday Night Live. In other words, their brand of humour found an audience and grew it in a way that has made the website not only popular, but profitable. has attracted interest from mainstream marketers and media mogul Barry Diller, who acquired a majority stake in 2006 for a reported $20 million. Though they won't discuss revenue, Abramson points out, "We are profitable and have continued to grow nicely".

It may not be your brand of humour, but, has clearly established itself as a a brand with something to say.

"You can lead a boy to college, but you can''t make him think"


p.s... TSB understands a significant event unfolds Tuesday, September 8, 2009 at 2:00 p.m. at the Capitol Theatre in Moncton, NB, to unveil complete details of a nationwide initiative and the implications it holds for young entrepreneurs in Canada. Anyone can attend and get up to speed on ground-breaking research that has pinpointed specific genetic properties linked to the success of young entrepreneurs. We will keep you posted as this story develops.


Shanrock said...
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Shanrock said...

LOL! Feels like only yesterday Ba Ha Ha! Too funny..The March before the March of Shame!
Gair, I am glad you blogged about this annual event. Primarily because of the timing. The beginning of classes always evokes that deep down excitement of "brilliant things to come". It is probably why through my adult years Fall still always feels so "refreshing". Renewal! Anything can happen and no matter where you finished last, a new start is awaiting. You are the captain of the ship and charting the course of fresh pages in your journal of life! Ahoy!