Friday, August 21, 2009

A Jig and a Jud

The journey of a million clicks often begins with a single step.

For Jud, it was as simple as putting one foot in front of the other - with a slight twist.

Nothing about his background suggests Jud would emerge as a global phenomenon. How does working on a cruise ship, serving as a summer camp counsellor, being a certified aerobics instructor, or a gig as a part-time auctioneer prepare one for worldwide notoriety?

But, then again, why not?

It was 2002, when Jud started working on a routine while having a little fun amongst friends.

Just for kicks and giggles.

His friends told him, "Jud, you're pretty good, you got something there".

Thousand of hours of rehearsal and performances later, Jud is on an Oklahoma stage where colleges decide which artists they want to invite to their respective schools. His "routine" that day was anything but.

The video-taped performance hit YouTube in 2006.

The rest is history.

Judson Laipply of Bucyrus, Ohio, is now in heavy demand as a motivational speaker and comedian who can boast having the #2 Most Viewed Video (All Time), and the #1 Most Favorited (All Time) Video, with over 101 million views as of October 13, 2008. He has appeared on CNN, The Today Show, Oprah and believes "going viral" is the next step of evolution as far as branding is concerned.

To learn more about Judson, visit

Interesting world we live in where otherwise normal people with a special talent, share it with others, shoot a video clip and upload it. Think of the impact on your personal brand and the possibilites that present themslves when it spreads through cyberspace 101 million times.

Apparently if you have a unique talent and you're prepared to sweat, shake, rattle and roll hard enough to perfect your craft, you just have to take that first step.

Who knows where that step might take you?

Is this a great world or what?

"Justin Timberlake, Britney Spears all the rappers, they're doing my dances and they're making billions doing my dances. When they do that little thing they do with their hands that's The Fly and The Pony" CHUBBY CHECKER

Originally posted October 24, 2008

No comments: