Wednesday, July 29, 2009

Reality Guy

You can always count on this Guy to get you thinking first thing in the morning.

As a disruptive marketing maven, this Guy is in a class by himself.

In fact, he may be the Guy most responsible for creating the concept of customer evangelism when he helped computer customers understand the difference between Apples and oranges.

And now this Hawaiian hockey hotshot, Buffalo Sabres fan and Silicon Valley renegade is back to stir things up with his new book entitled "Reality Check".

Guy Kawasaki was one of the original Apple employees and a key player in the marketing of the MacIntosh in 1984. He is currently a Managing Director of Garage Technology Ventures, a venture capital firm specializing in launching high-tech start-ups in Silicon Valley.

He is also the author of eight books including Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He can be followed on Twitter, Facebook and at

Kawasaki has an intense belief that marketing should accurately reflect the products and services and that they bring real value to users. As he sees it, interactions with customers should be positive experiences for both parties. Described as a business legend many times, this Guy says that shouldn't be your goal in life. "What you should do is create a great product or service. The goal is to change the world. If you do that, maybe you’ll be a legend."

Is this Guy challenging any realities in your world?

"Leverage your brand. You shouldn't let two guys in a garage eat your shorts"

Originally posted December 4, 2008

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