Tuesday, July 21, 2009

Buying Gitomer

You are a salesperson.

Each day you are selling something.

Could be a product, service or an idea.

Just trying to make plans for dinner and a movie often has you trying to make a sale about where to go and what to watch.

Or you buy what someone else is selling.

As a salesperson by default, you now have a choice if you would prefer to operate as an amateur or as a professional when it comes to how you operate in the world of business. If you opt for the latter, there are two words you need to be intimately familiar with.


If you are genuinely serious about learning how to sell as a professional, Gitomer's "Little Red Book of Selling" is a must for your business library.

August 4, 2008.
The Marriot at Times Square.
New York, New York.

Watching Jeffrey inducted into The National Speakers Association’s Speaker Hall of Fame, one can't help but marvel at his 20-plus year journey as an industry expert. On that evening, Jeffrey Gitomer joined a a glittering speakers club that includes Ronald Reagan, Art Linkletter, Colin Powell, Norman Vincent Peale, Earl Nightingale, Brian Tracy and Zig Ziglar. Imagine, the value you would realize from investing several hours and a few bucks to learn about selling from someone who has "been there, done that" at a level known only to few.

For the record, this college dropout has written nine books, including New York Times best sellers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude and his most successful title, The Little Red Book of Selling, which has sold more than two million copies worldwide and has been translated into 14 languages. The Little Red Book of Selling was also chosen by business publishing experts Jack Covert and Todd Sattersten to be listed in their book of The 100 Best Business Books of All Time

Writing in The Wall Street Journal, author David Dorsey comments: "What's especially solid about Mr. Gitomer's books is their grounding in ethics. Success, for him, comes from the heart. The Little Red Book of Selling is loaded with bite-sized nuggets of expert "how to sell" information and techniques that inspire and encourage you to become THE expert in the industry you sell for.

As a top sales professional, your job is to meet the right people and read the right books.

Your job is to learn how NOT to peddle and instead solve problems and put prospects at ease.

Your prospect will only become your customer once you have determined as a sales professional that what you have is something your prospect genuinely needs. The way Gitomer explains it, if you want to be the best salesperson, first you need to become the best person.

Otherwise, someone else will keep eating your lunch in their movie.

"When you begin to give value to the world, somehow the people you affect will find a way to tell you. Even if it takes a couple of years"

Originally posted August 20, 2008

1 comment:

Mark L. Fox said...


Interesting line:

As a top sales professional, your job is to meet the right people and read the right books.

Here is a quote I use in my workshops:

“The only difference between where you are now and where you’ll be next year, is the books you read and the people you meet.”

Charlie Jones.

"Rich men tend to have large libraries......poor men tend to have large..... TV's"

Mark L. Fox