Monday, June 22, 2009

Be DIFFERENT. By DESIGN.



Nothing is DIFFERENT about business as usual.

Nothing is DIFFERENT about your brand looking and sounding like everyone else.

Change signifies a shift to something DIFFERENT.

Anyone who tries to bring about change is a DESIGNER.

The question is whether you truly want your brand to become something DIFFERENT?

By DESIGN.

But, doing something DIFFERENT requires courage.

Courage to venture away from well-worn paths and instead blaze a new and DIFFERENT trail.

You can't outsource courage.

It has to come from within.

There is nothing DIFFERENT about a company narrowly focused on costs at the expense of the bigger picture.

But, there is something remarkably DIFFERENT about a company DESIGNED around the desires of the customers it serves.

Businesses without a clear sense of purpose in how they serve a customer are led by short-term thinkers and/or greedy, self-absorbed, money-hungry bastards.

That alone is what makes great brands DIFFERENT.

By DESIGN.

How is your brand DIFFERENT?

By DESIGN?


"Be different. Think different. Better be a pirate than to join the navy"
STEVE JOBS


p.s... From the beginning, Yvon decided that his business and brand would be DIFFERENT.





http://www.seamlessbrand.com/

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