Tuesday, May 5, 2009

Hot for Teacher

"I think of all the education that I missed. But then my homework was never quite like this"
VAN HALEN


Marina is a philologist with not one, but two university degrees.

What's philology you ask?

Phi·lol·o·gy: Derived from the Greek terms 'philos', meaning love and 'logos', meaning words. Ability to recognize the words of one language from the roots of another. Study of human speech especially as the vehicle of literature that sheds light on cultural history.

As a philologist, Marina studies linguistics and etymology, specializing in the origins of words and their meanings. After graduating in 2002, she taught high school English for two years in her native Russia. But at the age of 28, Marina has taken her academic brilliance to a new level, making the entire planet her classroom.

Connecting her passion for words along with other attributes, Marina has crafted one of THE most watched channels on ALL of YouTube. Her instructional videos are seen a few million times each week. She recently hosted a bi-weekly radio show on Maxim Radio on Sirius Satellite Radio and is currently writing a book for HarperCollins on fun word origins.

She believes "intelligence is sexy".

Today on TSB ... something to spice up your morning coffee.

Direct from “The Capital of the Republic of Lexticon” , "The City of Etymologia” ... the girl known as the “Sexiest Philologist in the world” ... Marina Orlova!



Marina seems intent on proving that being brainy and sexy are not mutually exclusive. In other words, why can't one be both? Her "brand" certainly contradicts the cultural stereotype of the "dumb blonde". Marina is anything but, learning how to "brand" the study of words and her strategy seems to be paying off. Wired magazine has voted her "World's Sexiest Geek".

Marina Orlova is the quintessential, branded, on-line journalist who has learned how the spicy, playful use of technology can work to her advantage. She launched her YouTube channel in 2007 and releases 5-7 videos each week, displaying her cunning approach to linguistics. As a brand, there is no denying Marina has discovered a market space G-Spot; straddling the intersection of soft porn and hard core learning.

What about your brand?

Is it occupying a unique spot only you can claim as your own? Is your brand remarkable to the point where customers are constantly calling you, begging you to take their money and their long-term business? Or is your brand the kind of girl always sitting home on Friday nights, waiting for the phone to ring?

Are there areas in the mind of the market that you could seduce with thoughts, products and services more tempting than what your competitors are offering?

Have you determined what would make customers hot for you?


"The main part of intellectual education is not the acquisition of facts but learning how to make facts live" OLIVER WENDELL HOLMES

p.s... If you have a craving for more learning of a linguistic nature, Marina can be found on YouTube at www.youtube.com/hotforwords and her website www.hotforwords.com.
p.s.s. Could not resist throwing in the tune named earlier in 2009, as the 36th best hard rock song of all time by VH1.




http://www.seamlessbrand.com/

2 comments:

Michael Kennedy said...

Not sure what the post was all about...I kept getting distracted. But I ahve to say it's your best post yet Gair!

Gair Maxwell said...

The post really focused on how you can take an other boring pursuit such as philology and make it brand worthy. Do you think it would be possible to accomplish the same sort of thing with other dry, academic subject areas?

And just so we're clear, sex isn't the only vehicle you can use to give your brand appeal.

Thanks for the kudos and hope you're feeling less distracted today!