Thursday, May 21, 2009

Guest Post: Firing Real Estate Rockets

Mark is a rocket scientist.

For real.

The youngest chief engineer to ever work on the NASA space shuttle project, Mark now travels all over North America, using his unique problem-solving methods to help organizations solve ten million dollar problems.

For a small fee, of course.

Mark has an undergraduate degree in Chemical Engineering with an MBA. Some of his unique accomplishments include increasing e-business sales 600% in one year. He builds his own airplanes and hot air balloons and his book, "Da Vinci and the 40 Answers" is based on his original, always sold out, workshop hosted at Wizard Academy in Austin, Texas.

Several months ago, Mark stumbled on to this blog and has kept coming back. Today, author, speaker and rocket scientist Mark L. Fox is sharing with fellow TSB readers this guest post from his personal blog, Tangent Time:

Headline - April 17th, 2013 - RE/MAX Grounded

RE/Max International based in Denver, Colorado closed its doors today. The real estate giant, who once boasted a workforce of 100,000 agents spanning 65 countries, is calling it quits.

“It is with great regret that we have elected to close the last 43 offices today and file for bankruptcy” said CEO Charles Monterey.

“After months of reviewing our options, this is unfortunately our most logical choice.”

RE/MAX follows on the coattails of several recent real estate corporate failures; ERA, GMAC and Progressive. The only major player remaining; Century21 was unavailable for comment.

You won’t read this in the newspaper in 2013. Not because it is didn’t happen, but because you can’t put your hands on a pulp and ink print anymore. You’ll read the headline on your PDD (Personal Data Device) feed from the ABN (Associated Bloggers Network).

You see it all around us. Not a week goes by without another local newspaper throwing in the towel.

So to it goes with the Yellow Pages. Three weeks ago some bone-head penetrated the gated community where I live to rudely hurl a 2000 page yellow book into my yard. I picked mine up and threw it in the trash like everyone else. If I need a phone number, I’ll Google it.

If the Home Owners Association (HOA) would spend more time stopping these solicitors from getting through the gate instead of worrying about the dimensions, color, hue, and tone of my shrubs, the world would be a better place. HOA Nazis are a peculiar breed and may be so far gone that rehab may no longer be an option. But I digress; HOA abuse deserves its own posting.

• The railroads never opened their eyes to see that they were in the transportation business. Theodore Levitt is still right after 50 years.

• Dell Computer figured out how to get rid of the middleman.

• The Music industry never did get it that the world was changing…until it did.

• The Associated Press (AP) is the latest victim of complete arrogance. Just Google “AP Struggle” or any similar term for a hefty dose of insanity.

You always knew that paying your realtor 6% commission should be considered rape. It is the same thing as rape; loss of control. You just can’t pinpoint the proper statute to prosecute them.

Realtors are facing the same guillotine as the Santa Fe Railroad, Dell, and Sony.

Their entire model is based on sticking their nose into the home selling process when neither the buyer nor seller wants them there. They want you to believe that you are not smart enough to sell you own home. Like the 6:00 news, they use as many scare tactics as possible to convince you that “going it on your own” will be disastrous.

Their model is based on the monsters under your bed.

“Let’s see ….I managed to tie my own shoes this morning, so I think I can show my own kitchen and master bedroom without adult supervision.”

The current real estate model is based on hiding information from buyers and sellers so that they can’t complete the sale on their own. In today’s wired world, how can a model be sustained that relies solely on sequestering information?

It can’t.

In the age of speed and transparency, is a Canadian Franchise that gets it. They have essentially taken out the middleman. They help coach you in selling your home without an agent and at a fraction of the cost. The model works in part because they don’t hide information like the old MLS dinosaur model. All the information any buyer or seller could ever need is right there on your computer. They show you that there really are no monsters under your bed.

Watch out America realtors, the Canadians are coming.

What about your business? Is it operating on a dinosaur model? Are you concentrating on selling products or on meeting your customer’s needs?

Take a close look because one thing is for certain: unlike Detroit, you will not be given a stack of get out of jail free cards!

Mark L. Fox
SKYPE: marklfox

Mark's post has already rattled some rusty chains in the real estate world, but unless you have been hiding in a cave somewhere, traditional industries everywhere are struggling to solve problems that never existed even three years ago. Ask the people at the Yellow Pages or any of North America's daily newspapers. To understand where Mark is coming from, you need to know how he views the business world through the lens of "Da Vinci and the 40 Answers". In his book, Mark reveals there are only 40 solutions to any problem in the world and they can be solved through the power of TRIZ - The Theory of Inventive Problem Solving. If earth is like a spaceship, this might be one of its better operating manuals.

It is not a “_______ for Dummies” book.

But neither do you need to be a rocket scientist to grasp the ideas and put them into practice. What's remarkable is the way Mark discovered connections between the genius of Leonardo Da Vinci, Buckminster Fuller, Walt Disney and an obscure Russian scientist who languished for far too long behind Stalin's Iron Curtain.

Thanks, to Mark, the curtains have been pulled back and you can see a logical methodology for creative problem-solving.

"What usually happens in the educational process is that the faculties are dulled, overloaded, stuffed and paralyzed so that by the time most people are mature they have lost their innate capabilities"

No comments: