Thursday, April 16, 2009

NameTag TV

Scott has authored six business books.
The 29-year old Aquarian has also published hundreds of articles and has worked as a consultant for companies like Prudential, Hyatt Regency and STAPLES. He has been dubbed “The Authority on Approachability” in Cosmopolitan, FastCompany, USA Today and The Wall Street Journal. Scott has also been featured on CNN Live, 20/20, Headline News and The CBS Early Show.

He’s also the only person in the zodiac who wears a nametag 24-7.

Few have taken personal branding to the level Scott has, and fewer still have done it with less in the way of resources.

Think about it.

Could a simple name badge be the ticket to an incredibly successful personal and business brand?

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Scott Ginsberg is the only person on our planet, wearing a nametag 24-7-365 (since Nov. 2, 2000) to encourage people to become friendlier and more approachable. His adventures have earned him accolades as The World s Foremost Expert on Nametags and secured a spot in Ripley s Believe It Or Not! The Guinness Book of Records people have rejected him twice. When not traveling around the world giving speeches, Scott lives in St. Louis, where he usually works in his living room, while still wearing pajamas. You can watch Scott in action @!

His daily habit of nametag wearing is merely a vehicle for Scott to live his life's purpose of helping people become more effective with approachability. In other words, he is doing this for reasons that go far beyond the act of putting bread on the table. Or as Woodrow Wilson once advised, "You are not here merely to make a living. You are here to enable the world to live more amply, with greater vision, and with a finer spirit of hope and achievement. You are here to enrich the world. You impoverish yourself if you forget this errand".

Here are some questions you could ask yourself to identify how you can amplify the world with what makes you and your brand unique:

What are you known for being an "expert"?
What is the #1 compliment people always give you?
What can you speak forever about at the drop of a hat?

For more than 3,000 consecutive days Scott has demonstrated the true grit of committment in being branded as an expert on approachability. Armed with nothing more than the courage to do so and wearing it like a badge of honor, Scott has inspired countless others to discover what sets them apart.

Is there a "nametag" in your world you could talk about on TV?

And will you stick yourself out there?

"Courage is being scared to death... and saddling up anyway"