Thursday, February 19, 2009

Obamamania Hits Ottawa!

Beatlemania was followed by Trudeaumania, which gave way to Abbamania and today Canada's capital is being overrun by Obamamania! (Are there any other significant manias?)

The 44th President's version of a "Magical Mystery Tour" sees him on a working visit with Stephen Harper and an opportunity to fulfill the hopes millions are placing in him to turn the United States and the global economy around.

But, what is IT about Barack, that triggers that Mamma Mia! feeling?

Over a politician?

When a high profile Obamaphile named Oprah endorsed him, she proclaimed, "I believe he is The One." But she isn't the only celebrity enjoying a slobbering love affair with his Barackness; far from it:

"He walks into a room and you want to follow him somewhere, anywhere" GEORGE CLOONEY

"I'll do whatever he says to do. I'll collect paper cups off the ground to make his pathway clear" HALLE BERRY

The Cult of Obama is by no means restricted to the jet-setters of the world. The Mainstream Media seems to be oozing a collective "man crush" while spreading the "bro-mance" to the common folk who are as equally enthralled:

Obama's popularity is clear evidence of a brand strategy that has succeeded beyond any strategists wildest dream and further proof that once you build a compelling saga and unleash it to the world, there is no telling how far and wide it will go. From a branding perspective, Obama may have become too hot too fast and now one of his biggest challenges might be dealing with the inevitable backlash created by the frenzied admiration from the millions of kool-aid drinking Barackolytes:

As Obamamania! sweeps Ottawa today and the rest of the Great White North, leave it to the words and music of a Canadian 80's rock band to capture the essence of Barack-and-Roll.

There is no denying the kid is hot tonite, but where will he be tomorrow?

"We just heard of a brand new wave and we hope its here to stay. We'll have to wait and see if its half of what they say. We heard he opened up a brand new door, well you know thats what Im lookin for. We'll have to wait and see if it makes you shout for more. How do you like him so far? How do you like his show? How do you like the way he rocks and the way he rolls? How do you like his image? How do you like his style? How do you like the way he looks and the way he smiles?" LOVERBOY

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