Thursday, January 15, 2009

Swimming in a Blue Ocean

It's an old idea, but with a new twist.

Positioning, differentiation and business growth can be discovered by making strategic decisions based on principles revealed in the best-seller "Blue Ocean Strategy". The book has sold more than a million copies in its first year of publication, is published in 41 languages and is critical of the idea that successful business are either low-cost providers or niche-players. Instead, "Blue Ocean" thinking proposes finding value in other ways that defy conventional wisdom and segmentation.

In other words, create new market space by changing the rules of the game.

Here is a quick overview of the book and the concept:

As the business waters become increasingly choppy through 2009, owners and management teams would be well advised to be framing strategic vision through a sharply focused lens such as "Blue Ocean Strategy". However, blue oceans are largely, uncharted waters. The dominant focus of strategic thinking over the past 25 years has been on competition-based red ocean strategies.

If you look around, you will notice others brands who jumped in to create uncontested market space such as as Curves, Southwest Airlines, Cirque de Soleil and the Wii from Nintendo.

How could swimming in a "Blue Ocean" impact your brand?

"I can see clearly now, the rain is gone,I can see all obstacles in my way. Gone are the dark clouds that had me blind. It’s gonna be a bright (bright), bright (bright) Sun-Shiny day" JOHNNY NASH

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