Thursday, December 4, 2008

Reality Guy

You can always count on Guy Kawasaki to get you thinking first thing in the morning.

As a disruptive marketing maven and evangelist, this Guy is in a class by himself.

And now the Hawaiian hockey hotshot and Buffalo Sabres fan is back with a new book entitled "Reality Check".

Guy was one of the original Apple employees and was a key player in the marketing of the MacIntosh in 1984. He is currently a Managing Director of Garage Technology Ventures, a venture capital firm which specializes in high-technology start-up firms located in Silicon Valley.

He is also the author of eight books including Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He can be followed on Twitter, Facebook and at

Kawasaki has an intense belief that marketing should accurately reflect the products and services and that they bring real value to users. As Guy sees it, interactions with customers should be positive experiences for both parties.

Is this Guy challenging any realities in your world?

"Leverage your brand. You shouldn't let two guys in a garage eat your shorts" GUY KAWASAKI

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