Friday, December 5, 2008

The Hottest Brand in the Land ...

October 29, 1976.

The Paul Lynde Halloween Special airs on ABC Television.

Watching on a newly-installed cable TV set, a Maritime teenager, two days shy of his 15th birthday; is awestruck by this sight and sound explosion.

This marked the first time KISS appeared on national TV and helped fuel their ultimate rocket ride to the top of the rock and roll music heap.

Lately, TSB has picked up considerable rumour mill buzz about an upcoming KISS concert appearance in nearby Halifax which begs an interesting question:

If KISS is the undisputed #1 rock brand in the land with more than 3,000 merchandising licenses, what other acts round out the Top 5?

Following an informal straw poll over a recent lunch involving no fewer than four other rock aficionados, here are the other top contenders:

#2. Rolling Stones

#3. AC/DC

#4. Madonna

#5. Aerosmith

It will be interesting to see how this debate heats up on TSB, especially when one considers their selections with the added perspective of KISS branding mastermind Gene Simmons, interviewed here by AdWeek.

But wait ... there's more from this lizard-tongued devil.

Simmons, who never hesitates to offer an opinion, advises all entrepreneurs to be voracious readers and also believes it's wise to be nice to rich people, failing to remember the last time a poor person gave anyone a job.

Earlier this summer, KISS lead singer Paul Stanley appeared on one of the few TV programs devoted to brand, CNBC's The Big Idea, hosted by Donny Deutsch.

His list of the Top Five factors for individual success are:

1) Do a brutal assessment of yourself
2) Stick to your guns
3) Aim higher
4) Nothing wrong with being a little naive
5) Nothing is impossible

That being said, what techniques could you apply to achieve an explosive level of brand success?

What is it that you respect about the KISS approach to branding?

"I asked my daughter when she was 16, What's the buzz on the street with the kids? She's going, to be honest, Dad, most of my friends aren't into Kiss. But they've all been told that it's the greatest show on Earth" ACE FREHLEY

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