Wednesday, December 3, 2008

Blahg, Blahg, Blahg

Everyone over the age of 40 should be so fortunate as to sit down and spend time with a guy like Andrew.

There is much to be learned from a self-described social media junkie who can look you in the eye and swear he has NEVER, EVER, had a job.

People like Andrew only gravitate towards projects they can become totally immersed in. (Is there any other kind of immersing? You are either immersed or you are not ... aren't you?)

Leveraging his mastery of all things web, this on-line strategist finds delight in solving complex issues in a way that even old fogeys can understand (again, are there any other kind of fogeys but old ones?).

Andrew gives me considerable hope that before too long TSB will adopt Twitter, Digg and a number of other web platforms designed to improve its reach and connect with even more great webcats. Who knows, maybe social media heavyweights like Michael Ian Black, Jason Falls, Kevin Rose, Leo Laporte and DrewMack's personal fave, the ubiquitous Amber Mac will be sufficiently intrigued by what gets shared in this space each and every business day.

Spend less than half-an-hour with Andrew and over-40 types discover things like the impending demise of POWNCE, as well as a never-ending list of fascinating people to follow like author Christian Lander and his Broca-busting musings titled "Stuff White People Like".

Stuff White People Like: A Definitive Guide to the Unique Taste of Millions is joined on the DrewMack "Intended Reading List" by Michael Ian Black's offering, My Custom Van: And 50 Other Mind-Blowing Essays that Will Blow Your Mind All Over Your Face.

Spend a little time with Andrew and it begins to dawn on you that most companies don't want to invest serious time and energy into forging connections with their customers via social media. Many want to simply start up a blog or Facebook page, maybe give some free stuff to bloggers, and hope for an avalanche of sales. Guys like DrewMack help anyone keenly interested in this subject understand that social media are just tools to help you engage with your community in a way that will generate positive R.O.I. (Return On Influence). But, whatever you do, and no matter what platforms are used, you've gotta keep it real.

Like Andrew MacKinnon who is 25 years old and wise beyond his years.

TSB hopes he approves this message.

"The problem is, these companies don't want to work. They'd much rather give an agency $100,000 to run ads in the New York Post, commercials, pizza boxes, direct mail, and Stern radio ads, and they're done, right? They're clowns, don't feel bad for them. Let them die!"

p.s... Tried, but could not resist throwing this social media gem into today's "mix".
Let's see how "Meatball Sundae" man Seth Godin himself rises to the "Will It Blend?" challenge.

1 comment:

Andrew M said...

You had me at hello Gair.