Monday, November 10, 2008

Why Start?

On Wednesday of this week, a new audience of would-be, somewhat starry-eyed entrepreneurs will discover the real reason a person starts a business.

The real reason?

Would you believe that in most cases the real reason will have very little to do with entrepreneurship.

This is one of those seminars I always look forward to presenting. You just never know who you will bump into that just might take off like a meteor, changing their world, the world around them and creating jobs for others in the process.

Yes, I have seen this happen. On more than one occasion.

Over the course of a single day, I will attempt, whatever humanly possible, to reveal the good, bad and the ugly of entrepreneurship in a way I wish someone else had for me way back when.

My purpose?

To try and save any entirely predictable and preventable loss of time, money and emotional heartache (is there any other kind?) by providing unusual clarity to "the way things really are" for anyone who fancies the idea of owning and operating their own business.

Essentially, everyone sitting in the audience this Wednesday has thought about what it's like to "be the boss".

That's one of the big reasons why they're there in the first place.

There could be other reasons as well such as downsizing, rightsizing or wrongsizing. They may have been fired, laid off or just got so fed up one day with working for someone else or performing work they were meant to do they simply listened to their heart and quit.

The reasons for how anyone found their way to Wednesdays class (or any of the future sessions, coordinated by the Mother Theresa of our local business community, the wonderful Sharon Geldart) matter less than the FACT they have signed up for BOSS class.

This is only the beginning.

It has been said that if you want to go somewhere, it is a good idea to find someone who has already been there. One of those people would be Robert Kiyosaki who still calls himself a chubby kid from Hawaii. In his best-seller Rich Dad, Poor Dad, Kiyosaki explains that:

1. As an employee, you have a job.

2. As a self-employed professional, you own the job.

3. As the owner of a business, you hire people to perform the job.

By definition - Being the BOSS - means that YOU are responsible for making business happen.

That's YOUR job.


Being willing to do what no one else is willing to do. And that is ... drum roll please ... BRING IN THE WORK!

Because if you don't "bring in the work", there is no business for you or anyone else to work at. That being said, there is another major difference between the function of "bringing in the work" and the reasons that would motivate you to do that in the first place.

Guy Kawasaki is another "been there done that" type who also happens to be from Hawaii.

He was instrumental in helping Apple launch the Mac, has BA from Stanford, an MBA from UCLA, has authored eight books and is paid anywhere from $25,000 to $40,000 for a single speaking engagement. In this TSB post, Guy, shares some profound wisdom and solid advice to anyone contemplating being the BOSS, from his recent best-seller, Art of the Start.

Kawasaki adds that " If you cannot ignore the naysayers who tell you that it can’t be done, it shouldn’t be done, it isn’t necessary, you can’t be an entrepreneur".

You really want to launch your own business?

Can you discover a meaningful reason why you would want to start and become married to that business in the first place? Something you are so passionate about you lose track of time in the thinking and doing of that "thing" that you do? Are you wedded to a purpose greater than just the desire to make money and pay your bills?

If so, be fully aware that if you truly want to be the BOSS, "bringing in the work" is Job 1.

Otherwise,stop dreaming. Right now.

Don't even start.

"The size of your success is measured by the strength of your desire; the size of your dream; and how you handle disappointment along the way" ROBERT KIYOSAKI


LAURA said...

Your blog on entrepreneurial start ups is very timely espeically since I just attended a two day event on Rich Dad, Poor Dad here in Ottawa.
Darren Weeks is the so called 'Rich Dad, Poor Dad' of Canada. I fully believe you can achieve anything in life as long as you have passion, meaning and thick skin to override all the naysayers.
Thanks for your post today Gair, we'll keep a truckin'.

Mike Shanks PSP said...

It is easy to get caught in our daily bullshit.

We need to have our day set up with reminders of why we are doing what we are doing. Sometimes it comes easily, like a client telling you they are now going to be able to pay for the son's schooling. Sometimes it comes in a more discrimnating fashion. Sometimes it does not come at all.

Staying plugged into your passion, staying plugged into your "Destinae" is key. The journey is a tough one and you must keep watching for your north star.