Wednesday, November 12, 2008

The Conversation is OPEN

The effect of social networking on brands cannot be overstated enough.

So, the subject is coming up again today on TSB.

Thanks to some help from American Express and a tip from the Thursday File, ( we have two of the most reputable authorities in the business world, Seth Godin and Tom Peters sounding off on the subject.

(Just be sure to click the BACK button, so you can return safely to the TSB post)

Did a little digging and I found myself admiring the work of Susan Sobbott, President & General Manager of OPEN from American Express, the division dedicated exclusively to the success of small business owners and their companies. It didn't take long to learn why OPEN is the fastest-growing proprietary business unit within American Express, and the nation’s largest credit and charge card issuer for small business.

Daughter of the owner of a small trucking business, Susan was named President of the OPEN team in 2004. Since then, OPEN has achieved and retained record numbers of new card accounts, leading to a doubling of charge volume and pre-tax income. Under her leadership, OPEN has captured many awards including one from B2B Magazine as one of Business to Business Best Brands of 2006.

Judging by the company Susan keeps, you and I can readily see why success is becoming wide OPEN. There is no shortage of expertise to soak up here:

Since dipping a proverbial toe into the swirling waters of the blogosphere in early August, this has been like a Rollercoaster Ride called Confusion, where one learns quickly to test, fail and adjust - quickly! Kudos to American Express for making experts like Seth Godin and Tom Peters so readily available for those of us who crave deeper understanding on subjects like these as we seek to make our own adjustments as needed.

How do you feel?

Pardon the pun, but do you think AMEX deserves a little credit for this type of initiative?

Excellent firms don't believe in excellence - only in constant improvement and constant change. TOM PETERS

1 comment:

Ian said...

From the first video clip...Tom Peters stated "the conversation is the brand." Now there's something worth pondering, particularly in the social media context.