Tuesday, November 18, 2008

Biting the Big Apple

He doesn't actually own one of these devices, but that hasn't stopped this man from taking a stand.

New York Times columnist David Pogue is a personal-technology guru, an author or co-author of seven books in the "for Dummies" series and an Emmy award-winning correspondent for CBS news. In a recent interview with the Globe and Mail, Pogue contends marketers in Canada are lagging behind the digital technology curve.

To illustrate his point, the former Broadway conductor and arranger, has achieved a four and a half star YouTube rating with this musical video.

Pogue admits he doesn't actually own an iPhone but loves how it shook up the cell phone world.

Everybody, it seems, wants an iPhone.

Including teen muggers in New York City where kids ages 11 to 19 make up a growing proportion of the crooks arrested this year for theft, fueled in part by their lust for the iPhone. Police Commissioner Raymond Kelly confirms electronics - mostly iPhones, iPods and Sidekicks - are the stolen booty in about 20% of the robbery arrests.

And let's not forget several high-profile businesses, such as Genentech and Disney (both with strong ties to Apple CEO Steve Jobs) have declared their intentions to work with Apple on deploying iPhones inside their corporations.

It will be interesting to see how the market reacts to RIM's response to the iPhone with the release of the BlackBerry Curve 8900. The Waterloo-based company has added an enhanced multimedia player, making the unit capable of airing podcasts. The phone also features a built-in global positioning system and an updated camera. RIM has been taking it on the chin since the iPhone came to Canada in July, with Apple moving 6.9 million iPhones in its fourth quarter compared to the 6.1 million BlackBerries RIM sold in its quarter ending Aug. 30.

As this business year begins to wind down, how much thought have you given to how your brand will benefit from mobile, digital technology in 2009?

How badly do you need an iPhone?

"In spite of all this noise, customers are still definitely buying in North America, and they're really, really buying internationally"

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