Friday, October 17, 2008

Swinging at Delight

You are the kind of person who - every once in a while - likes to belt one clear out of Delight Stadium. Over the wall in left. Out into the street below. Your fans go wild! Jumping and down, high-fiving, leaving you with that warm feeling inside that only comes from making someone else's day.

If you ever wanted to truly delight your customers (or even a special someone), in big-league fashion and were dying to know the "secret", this post was written for you.

But you will need to be alone.

Make sure no one is around to interrupt.

If necessary, close your door so the office time burglar thinks you're busy. You might even want to re-heat your morning coffee so it will be ready and waiting by your side in case you need some immediate comfort caffeine to savor this TSB moment even more.

What I am about to share with you in terms of creating "Delight" can only be grasped by a person who is ready for this one at-bat. Prepared to dig in and take this 90-mile-an-hour heater downtown and make joy in Mudville.

Because today is THE day on this season's schedule that the eternal question "What Is Love?" will be answered once and for all - and all at once. Addressed in impeccable fashion by a world-class authority on the subject. Someone with the knowledge, experience and track record to back it up. And it won't take three periods, four quarters or nine innings. This happens in precisely one minute and twenty-one unforgettable seconds:



Thanks to Ron Burgundy and the dedicated, hard-working folks at the Channel 4 News Team, readers of the TSB discover yet again, that ... drum roll please ..."Surprise is the Foundation of Delight"(cymbals crash!!!)

Is there a surprise you've been thinking about springing on someone?

Is there a way you could inject an element of surprise to your business and the way you interact with customers? How could your brand start to hit even more home runs out of the park?

Let us know how it works out ... and most of all, you stay classy San Diego!


"No matter how good you are, you're going to lose one-third of your games. No matter how bad you are you're going to win one-third of your games. It's the other third that makes the difference" TOMMY LASORDA




http://www.seamlessbrand.com/

1 comment:

Ken LeBlanc said...

Most people will work 8 hours a day and sleep for 8 hours a day. It's what you do in those other 8 magical hours that will make the real difference in your life!

-Ken LeBlanc