Friday, November 14, 2008

Slash on SunPop

First heard about SunPop on a trip to Austin in the summer of 2006.

Saw for myself, a glimpse of the future as far as on-line video was concerned.

The brainchild of Rex Williams, SunPop is a Texas-based production company specializing in unscripted, genuine and humanizing online videos. You might say SunPop has an appetite for destroying anything that smacks remotely of plasticized posing in front of their cameras.

Recently came across one of their latest projects and thought this 2:32 clip was way beyond cool.

Latest research indicates worldwide online video revenue is expected to quadruple over the next four years - leaping to $4.5 billion in 2012 from $1.2 billion in 2008. And SunPop is quickly carving a niche as being one of the best in this growing segment of the video production business.

It's so easy to see why.

Rex Williams recommends business owners to always be mindful of the end result they are striving toward when considering on-line video as part of their overall marketing mix.

And, most of all, keep it real.

"Slash sat me down at his house and said, You've got to clean up your act. You know you've gone too far when Slash is saying, Look, you've got to get into rehab" CHARLIE SHEEN

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