Friday, October 10, 2008

Signs of the Wizard

What do you talk about when you are one-on-one with a Wizard?

Nicknamed the "Wizard of Ads" by an early client, Roy H. Williams and his staff have often been the unseen, pivotal force in amazing come-from-behind victories in the worlds of politics, business and finance. "David faced Goliath with nothing but his faith and five smooth stones," says Williams. "We like to think of ourselves as being among those stones." Headquartered on a 30-acre spread near Austin, Texas, Williams teaches the science of human persuasion at Wizard Academy®, a 21st Century Business school led by accomplished instructors from around the world.

Wizard Academy was established to improve the creative thinking and communication skills of educators, business owners, architects, ministers, authors, inventors, journalists, musicians, artists and ad writers. Not surprisingly, they train a lot of sales and public relations and Internet professionals along the way. Would you be surprised to learn the same techniques apply equally to all these professions? Williams' books consistently attain best-seller status and have been translated for distribution in China, Japan, Brazil, Korea and Israel. They can be acquired through

The Wizard was in Moncton, NB recently for the highly-acclaimed "Taking Flight", 2008 Atlantic HR Conference where Williams wowed his audience with a spell-binding talk on marketing in the new millennium and its impact on building great brands from the inside out. Afterwards, he appeared with Gair Maxwell on PGTV to discuss how some of these techniques have been applied to and their award-winning re-branding campaign, featuring its distinctive, round signs. Canada's leader in the emerging Private Sale industry has attracted considerable media attention while generating higher listing counts for 109 franchises from coast-to-coast with only a fraction of the financial and marketing resources compared to some of the behemoths they're up against in the cut-throat, dog-eat-dog real estate industry.

Here is the untold story behind the "Signs of Changing Times".

Williams is also the author of the MondayMorningMemo, a weekly e-mail that at times becomes a practical application and other times a philosophical muse. More often, it will reveal a new perspective you had never previously considered when it comes to the life of business and the business of life. The MMMemo is free of charge and can be discovered at

Was there something that Roy talked about in this interview that had you reflecting and thinking about your business? Is there something to be learned about the connection between intuition and action? What about his thoughts on the way most people advertise and promote their brands?

From the sounds of it, if your brand is not disruptive in some way, then the alternative is to blend in with all of the other polite, non-offending, vanilla-flavored squares.

What do you think?

Is there a "round sign" in your future, waiting to be discovered?

"In a thousand words I can have the Lords Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address, and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?” ROY H. WILLIAMS

P.S. ... If you would like to hear a sample from a national campaign that has been banned by at least 15 Canadian radio stations, generated a flood of complaints and at least one death threat left on voice mail, click here:


Mike Shanks said...

I would like to share a story from a recent trade show I attended.

I was standing at our both and there was a pause in the action. A gentleman that was glancing our way as he walked by, pivoted and bolted towards me. As he approached he said "You know I have to congratulate you guys, you got some balls." I replied with a coy thanks. He then went on to say "I'm a Scmuck!".

This caused me to stutter the briefest of moments as I relized with whom I spoke. "Do you mean Schmoe?"

Our radio campaign is playing once an hour during the John Tesh Show here in KW. It is obviously being heard and compounding on the brand presence.

Our message is clear and we are not afraid to offend. Hey even the "schmucks" agree it's effective.

dmartell said...

Great interview with Roy! 1% inspiration, 99% perspiration - the team at deserve all the credit for listening, and executing on the idea.

Actually, they took 100x further then JUST a round sign!


Gair Maxwell said...

Wonder how many other brands can learn from this experience with

Isn't it true that if you want to pick the fruit, you have to venture out to the skinny part of the branch?