Friday, October 24, 2008

A Jig and a Jud

For Jud, it all started with a few, simple steps.

There was nothing about his background that would suggest Jud would emerge as a global phenomenon. How would working on a cruise ship, at summer camps, being a certified aerobics instructor, a published poet or part- time auctioneer prepare one for worldwide notoriety?

But, then again, why not?
It was in 2002, when Jud started working on a routine while having a little fun amongst friends. Just for kicks and giggles.

Thousand of hours of rehearsal and performances later, he found himself on a stage in Oklahoma where colleges decide which artists they want to invite to their respective schools. His "routine" was anything but.

The video-taped performance hit the YouTube cyberwaves in 2006.

The rest is history.

Judson Laipply of Bucyrus, Ohio, is now in heavy demand as a motivational speaker and comedian who can boast having the #2 Most Viewed Video (All Time), and the #1 Most Favorited (All Time) Video, with over 101 million views as of October 13, 2008. He has appeared on CNN, The Today Show, Oprah and believes that going viral is the next step of evolution as far as branding is concerned.

You can check out more about Judson Laipply at

Is this what happens when seemingly normal people decide to share a personal talent with others, shoot a video clip and upload it?

Does that mean anyone of us could develop a personal brand with the potential to be shared over 101 million times?

Apparently if you're good enough and prepared to sweat, shake, rattle and roll hard enough to perfect your craft, the answer is a resounding YES!

Is this a great world or what?

"Justin Timberlake, Britney Spears all the rappers, they're doing my dances and they're making billions doing my dances. When they do that little thing they do with their hands that's The Fly and The Pony" CHUBBY CHECKER

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