Thursday, September 25, 2008

Business Rockers: ON TOUR

What would you talk about in a one-on-one conversation with the "Rock Stars of Franchising"?

People in the Vancouver BC area will have that opportunity this weekend at the Canadian Franchise Show (Saturday & Sunday, September 27-28) and connect in-person with the winners of the prestigious 2008 CFA Award of Excellence. partners Ken LeBlanc, Walter Melanson, and Dale Betts are looking forward to sharing their insights on the franchising industry when they appear at the Sheraton Wall Centre. LeBlanc, Melanson, Betts and the rest of the team have made quite splash in the traditional real estate industry with an exciting re-branding initiative that has turned heads, upset the agents applecarts and grabbed the attention of a growing legion of fans.

Here is a peek behind the curtain of thinking that saw attract nationwide attention with its bold, award-winning, brand strategy.

Anyone attending the Vancouver franchise show this weekend can meet Ken, Dale & Walter; pick their collective business brains at the booth, located at the Sheraton Wall Centre. PGTV will also be on location shooting additional video segments (who knows, you might wind up on the show!) and visitors can also learn more about how they can attend a private seminar called "A Taste of PGU" - the inside story of another dynamic Atlantic Canadian success story called University. ( makes a habit of doing things in a maverick, unconventional fashion. As "Ground Breaking Rockers" (September 8, 2008 post), they are unlike any ordinary real estate company. In fact, they're not agents or brokers. They simply use the power of the internet combined with experts on the ground to provide a safe and practical way for buyers and sellers to connect while avoiding the high cost of commission. As the slogan says, "Sell Your House. Pay Yourself".

Their innovative approach to branding - aligned with Digitial Economy realities - is paying off in spades. In so many ways, they are a company to watch and learn from as they continue to grow a national franchise system that now features over 110 locations.

And to think it all started about a decade ago with two guys, still in unversity, with nothing more than a big idea and less than 100 bucks.

Having the "Big Idea" is one thing. In fact thousands of people in business have "Big Ideas" everyday. It's the execution of that idea with nothing more than the Metallica-like "Fuel" of passion coupled with a little GN'R-type "Patience" and the sweat equity of an Angus Young that makes these guys worth talking to.

What would you be asking them?

"As a rock star, I have two instincts, I want to have fun, and I want to change the world. I have a chance to do both" BONO

p.s....For more information on the "Franchise Show" itself click here: CFA Franchise Show

1 comment:

Darren said...

These guys really do rock! Have fun in BC Mr. Maxwell.