Friday, August 8, 2008

This is so NOT your Father's Kodak

I really admire what Jeff Hayzlett is doing in his current role as Chief Business Development Officer and VP of the Eastman Kodak Company. In his recent presentation to the National Speakers Association Annual Conference in New York City, Hayzlett shared what I thought were some remarkable ideas on how Kodak's re-branding efforts extend far beyond a new look with a new logo.

It was especially impressive because it's not often you see a Chief Marketing Officer speak extensively on how Employee Ambassadors are a huge part of their growth. Hayzlett shared what Kodak is doing internally to re-engage a work force that has turned over by about 60% in the last four years. This video ( shot exclusively for and shared with Kodak employees) is a part of this internal branding strategy.

Take a look. Enjoy the moment.


1 comment:

Rick said...

So the more things change the more they stay the same? :-)