Friday, August 22, 2008

Social Media Takes Flight

A growing, muscular beast of inter-connectivity.

The rise of Social Media is changing our habits and the way we interact with brands like never before. Social Media is forcing all of us in business (whether we like it or not)to re-examine what we thought we knew about marketing.

Personally, I'm starting to think that Social Media in all of its many forms (podcasting, blogging, you tube etc.) is similar to what was experienced in the early days of television in the 1950's. When TV first came on the air, it took some period of time before stations, networks and sponsors could figure out the best way to harness the power of the new technology. I think this period in history is similar to the era of black & white TV as far as Social Media is concerned, with few of us having any idea where it will all go - only that it's going to be one hell of a ride.

A great example is the upcoming Atlantic HR Conference coming to Moncton, October 1-3, 2008 and featuring some of the top business speakers in the world, including Roy H. Williams (aka, "The Wizard of Ads").Registration is being driven primarily by people like you, telling their friends, forwarding links and spreading the word virally via the web. Conference organizers have just released a web-based newsletter with links to video updates like the one seen here featuring Ken LeBlanc, CEO of

Far from a typical HR conference, "Taking Flight" is attracting heavy interest among CEO's looking for ways to address the growing issue of finding and keeping great people.

And I'm also seeing more owners and chief executives become curious about the evolution of Third Tuesday NB which at last count has 217 officially registered Social Media Enthusiasts. Sparked by the likes of Lisa Rousseau, David Alston and Dan Martell, Third Tuesday NB meets once a month, beginning again September 16th at Studio 700 in Moncton. It always attracts a diverse crowd with people from IT, marketing, business, tourism, health, and entrepreneurs getting together to better understand the dynamics of this collaborative medium. A great opportunity to learn why this mouse is truly starting to roar!

How is Social Media changing your world? Are you gathering information and making buying decisions differently than you were even a year ago?

Where do you think this Social Media monster is heading?

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