Wednesday, August 20, 2008

Buying Gitomer


You are a salesperson.

Each day you are selling something.

A product, service or an idea.

Just trying to make plans for dinner and a movie will often see you trying to make a sale about where to go and what to watch. Either that or you just buy what someone else is selling.

Given that you are a salesperson by default, you now have a choice if you would prefer to conduct yourself as an amateur or a professional when it comes to how you operate in the world of business. If you opt for the latter, there are two words and only two words you need to be intimately familiar with.

JEFFREY GITOMER .

If you are serious about learning how to sell as professional, Gitomer's "Little Red Book of Selling" is a must for your business library.

On August 4, 2008, I had the privelege of being in the room when Jeffrey was inducted into The National Speakers Association’s Speaker Hall of Fame. For more than 30 years, the CPAE Speaker Hall of Fame has honored professional speakers who have demonstrated mastery in 7 categories: originality of material, uniqueness of style, experience, delivery technique, image, reputation, professionalism, and relating to their audiences.So far, 191 of the world's greatest speakers have been inducted including Ronald Reagan, Art Linkletter, Colin Powell, Norman Vincent Peale, Earl Nightingale, Brian Tracy and Zig Ziglar. Up to five people are selected each year to receive the award and Gitomer was part of that group honored at the NSA Annual Convention, held this year at the New York Marriott Marquis on Times Square.



Another must is Gitomer's "Little Black Book of Connections", as he continues to explore his overarching theme about giving value first. His material is first rate and - when implemented - it actually works! Gitomer has created a brand matched by few of his peers because he also has the courage to reveal what he stands against. Don't expect same old, same old from a guy like Gitomer. If that's what you want in a sales trainer, shop somewhere else.

Personally, I admire those who seek to give value first instead of trying to use schmaltzy sales techniques from the 80's and 90's as a way to manipulate me into buying something. Give me some frickin' value first, then allow me the freedom to decide if I want to buy. It's really quite simple when you think about it.

Is it just me or do you feel the same way? Who else have you noticed that is giving value first these days?

Now, if I can only decide what to do about dinner tonite ... Hmmm ...wonder if there any flicks worth catching?


www.seamlessbrand.com

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